Starting March 30, experts from The Nielsen Company will participate in the Advertising Research Foundation (ARF) convention and expo in New York City. During the event, Nielsen Wire will provide updates, overviews and excerpts of key presentations and sessions.
Listening And Social Networks
Jon Gibs, VP Media Analytics, will be facilitating a Listening Zone Learning Presentation focused on social networking, citing the importance of fostering a listening environment. The presentation will feature new data from Nielsen Online’s social networking study and demonstrate how brands are getting the most out of their …

According to a new report from Nielsen Online, 12-17 year olds experience less advertising on the Web than older adults. The analysis of online advertising clutter showed that Internet users 65+ were exposed to the most ad clutter, while kids 2-11 experienced the least.
Online Advertising Clutter Exposure by Age Group
Source: Nielsen Online, Custom Advertising Clutter Analysis, U.S. August 2008