Savvy marketers in the U.S. have their eye on Hispanic consumers — with good reason: Hispanic Americans account for 50% of all potential new buyers entering the U.S. marketplace.
But reaching these consumers is no simple task, according to a new study released Monday by Nielsen PreView.
For one thing, America’s Hispanic population is far from homogenous.  Instead, Hispanics in the U.S. can actually be divided into three distinct segments: most acculturated, bi-cultural, and least acculturated.
“Bi-cultural” Hispanics account for 53% of the total Hispanic population in the U.S.  Members of this segment …