Voters not yet committed to either candidate were 12% more engaged by TV coverage of the GOP convention than the Democratic convention, according to an analysis released Monday by Nielsen IAG.
“Engagement” refers to the amount of attention paid to a television program by the average viewer.  Nielsen measures TV engagement by questioning a representative panel of viewers about their recall of specific telecasts’ content.
John McCain’s acceptance speech on September 4 drew the most attentive audience of uncommitted viewers, Nielsen reported.  Telecasts of Barack Obama’s and Sarah Palin’s acceptance speeches on …

On Thursday night, John McCain’s acceptance speech at the Republican National Convention bested Barack Obama’s record-breaking viewership numbers from last week by 500,000 viewers.
More than 38.9 million people tuned in to coverage of the final night of the GOP convention.  In comparison, Obama’s acceptance speech at the Democratic convention drew 38.4 million viewers.
For the third night in a row, more women (19.2 million) than men (17.9 million) watched the RNC coverage.  Still, McCain’s speech drew significantly more men than Obama’s acceptance speech (16.2 million).  In contrast, Obama drew more women (19.9 …