Nielsen Wire » ABC.com

Time Spent Viewing Video Online Up 49 Percent

Nielsen Wire — Mon, 15 Jun 2009 19:36:00 +0000

Nielsen Online today released overall online video usage and top online brands ranked by video streams for May 2009. Compared to the same month in 2008, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 49 percent growth in time per viewer.

Overall Online Video Usage (U.S.)

	May-09	Year-Over-Year	Month-Over-Month
Unique Viewers (000)	133,797	12.8%	14.7%
Total Streams (000)	10,043,049	34.8%	6.2%
Streams per Viewer	75.1	19.6%	-7.3%
Time per Viewer (min)	188.7	48.9%	-8.3%
Source: Nielsen Online, VideoCensus

Note: Includes progressive downloads and excludes video advertising.

YouTube was far and away the top online destination by video streams, with more than 6 billion total streams during the month, and more than 95 million unique viewers. Hulu, Yahoo!, Fox Interactive Media and ABC.com rounded out the top five.

“Lost” Is Found By Online Viewers

Nielsen Wire — Thu, 12 Feb 2009 15:50:09 +0000

Nielsen today released its first public rankings of online individual TV programs, and ABC.com’s “Lost” led the way with 1.4 million unique viewers in December. NBC.com’s “Saturday Night Live” was close behind with 1.1 million unique viewers, followed by “Grey’s Anatomy” on ABC.com with 879,000 unique viewers.

Top 10 Online Broadcast TV Network Entertainment Programs* for December 2008 ranked by Unique Viewers (U.S.)


Rank	Program	Network	Unique Viewers
1	Lost	ABC.com	1,425,000
2	Saturday Night Live	NBC.com	1,111,000
3	Grey’s Anatomy	ABC.com	879,000
4	Desperate Housewives	ABC.com	723,000
5	Heroes	NBC.com	685,000
6	Ugly Betty	ABC.com	631,000
7	Samantha Who?	ABC.com	560,000
8	Scrubs	ABC.com	519,000
9	Survivor	CBS Television	496,000
10	True Beauty	ABC.com	462,000
“Source: Nielsen Online, VideoCensus *Reflects video content on ABC.com, CBS Television, CWTV.com, FOX Broadcasting, and NBC.com, along with their respective embedded video players. Programs are client-defined.

The rankings are based on broadcast networks that tag their online offerings. Hulu.com was excluded from the survey as it does not currently report VideoCensus data at the program level. Web sites included in the survey are: ABC.com, CBS Television, CWTV.com, Fox Broadcasting and NBC.com.

Watch a video from John Burbank, CEO, Nielsen Online

To read more about Nielsen’s VideoCensus, including additional rankings for top entertainment programs ranked by time spent online and information on our methodology, view the entire release here.

Sept. News, Entertainment Events Boost Online Video

admin — Thu, 06 Nov 2008 21:02:00 +0000

Fall TV premieres, coupled with coverage of the presidential election and the financial crisis, boosted online video viewing at all four networks’ websites in September.

NBC.com, which grew 312% month-over-month, saw the largest September increase in video viewers, followed by FOX Broadcasting and ABC.com, with 165% and 105% growth, respectively, Nielsen Online reported Thursday.

Rank (by UV)	TV Network Web Property	Unique Viewers (in 000s)	% Change: Unique Viewers (Aug. – Sept. 2008)
1	NBC.com	5,557	312%
2	ABC.COM	5,246	105%
3	CBS Television	3,296	38%
4	FOX Broadcasting	1,371	165%
Source: Nielsen Online, VideoCensus (August – September 2008).
Note: Data includes progressive downloads and excludes video advertising.

“A combination of series and season premiers, political news and parodies, and coverage of the financial crisis all contributed to increased online video viewing for the television networks in September,” Jon Gibs, vice president, media analytics, Nielsen Online, noted. “Consumers are increasingly relying on the Web to catch up on content they missed when it aired on television and the networks are beginning to capitalize on this trend.”

Total video streams in a variety of entertainment categories also increased last month.

Fastest Growing Entertainment Categories Online: Sept. 2008	Aug. 2008: Total Video Streams	Sept. 2008: Total Video Streams	% Change: Unique Viewers (Aug. – Sept. 2008)
Entertainment – Online Games	30,267	50,814	68%
Entertainment – Events	3,132	5,094	63%
Entertainment – Books	1,179	1,902	61%
Entertainment – Music	107,461	161,369	50%
Entertainment – Broadcast Media	180,171	269,798	50%
Source: Nielsen Online, Custom Analysis (August – September 2008).

Overall, the number of unique viewers streaming video online increased 6% — from 117,916 viewers in August to 125,061 in September. Meanwhile, total video streams increased 10% month-over-month — from 8.06 million in August to 8.89 million in September.

YouTube, Yahoo! and Fox Interactive Media were the top brands, ranked by video streams, during September.

Rank (by video streams)	Online Brand	Total Video Streams (in 000s)	Unique Video Viewers (in 000s)
1	YouTube	5,354,392	81,881
2	Yahoo!	264,266	29,908
3	Fox Interactive Media	242,444	19,258
4	MSN/Windows Live	164,776	10,980
5	Nickelodeon Kids and Family Network	162,971	6,152
6	Hulu	142,261	6,324
7	ESPN	127,794	8,434
8	CNN Digital Network	117,708	9,451
9	MTV Networks Music	97,207	4,762
10	Disney Online	87,193	9,146
Source: Nielsen Online, VideoCensus (September 2008).
Note: Data includes progressive downloads and excludes video advertising.

View the full press release.

Read coverage of Nielsen’s findings in TV Week, Media Post, and Biz Report.com.