Americans are watching network TV content online mostly to catch up with programming, not as a replacement for standard TV viewing.

Given the consistent spike in usage among the three screens of television, Internet and mobile, consumers are clearly adding video platforms to their schedule, rather than replacing them.

The evolution of the three screens that distribute video – TV, Internet and mobile phones – has created challenges and opportunities for consumers, programmers and marketers alike.

Americans may choose to consume video on the “best screen available,” yet traditional TV remains the screen of choice.
The recent results of Nielsen’s Three Screen Report – a quarterly analysis from Nielsen’s Anywhere Anytime Media Measurement initiative (A2/M2) – show that the average American watches approximately 153 hours of TV every month at home, a 1.2% increase from last year. In addition, the 131 million Americans who watch video on the Internet watch on average about 3 hours of video online each month at home and work. …