In this conversation with Arthur Greenwald for CES Entertainment Matters, Pete Blackshaw discusses the real power – and pitfalls – of consumer engagement in the new mass media.

Prior to his panel appearance at the 2010 CES, Scott Brown discussed three screen measurement and why TV is really still the ultimate “killer app” when it comes to reaching people.

Not all content is created equal in the eyes of the consumer. Across countries, demographics and content types, consumers have diverse attitudes about paying for content online.

As a preview of key media themes for the 2010 CES, Nielsen Executive Vice President and Vice Chair Susan Whiting recorded a podcast with UpNext at CES, to discuss time-shifting, consumer choice and how ratings are becoming smarter across all three screens.

The 2009 Consumer Electronics Show in Las Vegas provided another exciting look into the future of electronics.  Two prevailing themes were that convergence – the long talked-about concept of uniting entertainment and information, and media with Internet – has truly and finally arrived, and that sleekness and multi-function capability is the new industry mantra.
HDTV flat screen televisions dominated, with 3D, Internet-enabled and ultra-thin and flexible screens on display.  New sets with on-screen interactive “widgets” to click to additional information and services were demonstrated by Yahoo!, Intel and Samsung.  Using this …

Pete Blackshaw, EVP Digital Strategic Services, and Sue MacDonald a Research Manager for Nielsen Online discuss the online buzz (from Live Blogging to how the economy effects technology to the next steps in convergence) around the 2009 International Consumer Electronics Show.

Jon Gibs
Hello all, and welcome from a slightly chilly Las Vegas. I’m a bit of a gadget dork, so coming to CES (Consumer Electronics Show) has been something I’ve looked forward to for some time. But you might be asking yourself, “Jon covers media, not technology, why, during these challenging economic times would Nielsen send Jon to hang out in the desert and lose money on cards for three days?”
The answer is twofold. First, I’m speaking on a panel tomorrow (if you’re around, stop by and say …