RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
NBC SUNDAY NIGHT FOOTBALL
NBC
Sunday
14,847,000

2
60 MINUTES
CBS
Sunday
14,110,000

3
TWO AND A HALF MEN
CBS
Monday
11,817,000

4
MENTALIST, THE-10PM SPCL(S)
CBS
Tuesday
10,676,000

5
NCIS 9P-SPECIAL(S)
CBS
Tuesday
10,598,000

6
SUNDAY NIGHT NFL PRE-KICK
NBC
Sunday
10,137,000

7
MILLION DOLLAR PASSWORD
CBS
Sunday
9,836,000

8
COLD CASE
CBS
Sunday
9,693,000

9
CSI: MIAMI
CBS
Monday
8,541,000

10
CSI – SPECIAL(S)
CBS
Thursday
8,029,000

Source: The Nielsen Company (December 22, 2008 – December 28, 2008)

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
NCIS
CBS
Tuesday
19,937,000

2
MENTALIST, THE
CBS
Tuesday
19,314,000

3
NBC SUNDAY NIGHT FOOTBALL
NBC
Sunday
18,858,000

4
TWO AND A HALF MEN
CBS
Monday
17,915,000

5
CRIMINAL MINDS
CBS
Wednesday
15,160,000

6
CSI: MIAMI
CBS
Monday
14,560,000

7
WITHOUT A TRACE
CBS
Tuesday
14,475,000

8
CSI: NY
CBS
Wednesday
13,377,000

9
60 MINUTES
CBS
Sunday
13,133,000

10
CSI
CBS
Thursday
12,677,000

Source: The Nielsen Company (December 15, 2008 – December 21, 2008)

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
NBC SUNDAY NIGHT FOOTBALL
NBC
Sunday
3,671,000

2
60 MINUTES
CBS
Sunday
2,539,000

3
CSI
CBS
Thursday
2,124,000

4
SUNDAY NIGHT NFL PRE-KICK
NBC
Sunday
2,079,000

5
CSI: MIAMI
CBS
Monday
1,756,000

6
ELEVENTH HOUR
CBS
Thursday
1,730,000

7
FOOTBALL NT AMERICA PT 3
NBC
Sunday
1,654,000

8
CRIMINAL MINDS
CBS
Wednesday
1,591,000

9
CSI: NY
CBS
Wednesday
1,404,000

10
MENTALIST, THE
CBS
Tuesday
1,463,000

Source: The Nielsen Company (December 8, 2008 – December 14, 2008)

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
NBC SUNDAY NIGHT FOOTBALL
NBC
Sunday
23,053,000

2
CSI
CBS
Thursday
20,857,000

3
60 MINUTES
CBS
Sunday
18,804,000

4
TWO AND A HALF MEN
CBS
Monday
15,588,000

5
CRIMINAL MINDS
CBS
Wednesday
14,677,000

6
SUNDAY NIGHT NFL PRE-KICK
NBC
Sunday
14,195,000

7
HOUSE
FOX
Tuesday
14,051,000

8
CSI: MIAMI
CBS
Monday
13,787,000

9
SURVIVOR: GABON FINALE(S)
CBS
Sunday
13,766,000

10
MENTALIST, THE
CBS
Tuesday
13,695,000

Source: The Nielsen Company (December 8, 2008 – December 14, 2008)

According to data from Nielsen IAG, a CoverGirl tie-in with the CW’s “America’s Next Top Model” was the most recalled new “hybrid” ad during the four weeks between October 27 and November 23, 2008.
Hybrid Ads include customized ads, branded promos, vignettes, interstitials, and micro-series where sponsor messaging is combined with program or entertainment content.
Recall refers to the percentage of television viewers who can recall, within 24 hours, a hybrid ad’s sponsor.

Rank
Program
Network
Viewers (P2+)

1
MENTALIST, THE
CBS
18,742,000

2
NCIS
CBS
18,518,000

3
CSI
CBS
17,476,000

4
OT, THE
FOX
16,220,000

5
DESPERATE HOUSEWIVES
ABC
16,088,000

6
GREY’S ANATOMY-THU 9PM
ABC
15,279,000

7
60 MINUTES
CBS
13,794,000

8
TWO AND A HALF MEN
CBS
13,630,000

9
NBC SUNDAY NIGHT FOOTBALL
NBC
13,286,000

10
BARBARA WALTERS PRESENTS (S)
ABC
13,191,000

Source: The Nielsen Company (December 1, 2008 – December 7, 2008).

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
DANCING W/STARS RESULTS
ABC
Tuesday
20,647,000

2
DANCING WITH THE STARS
ABC
Monday
21,095,000

3
60 MINUTES
CBS
Sunday
18,642,000

4
NCIS
CBS
Tuesday
18,118,000

5
DESPERATE HOUSEWIVES
ABC
Sunday
15,814,000

6
MENTALIST, THE
CBS
Tuesday
15,925,000

7
NBC SUNDAY NIGHT FOOTBALL
NBC
Sunday
15,921,000

8
CSI: MIAMI
CBS
Monday
14,333,000

9
TWO AND A HALF MEN
CBS
Monday
14,950,000

10
CRIMINAL MINDS
CBS
Wednesday
14,108,000

Source: The Nielsen Company (November 24, 2008 – November 30, 2008)

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
DANCING WITH THE STARS
ABC
MONDAY
19,631,000

2
DANCING W/STARS RESULTS
ABC
TUESDAY
17,590,000

3
CSI
CBS
THURSDAY
18,446,000

4
NCIS
CBS
TUESDAY
17,990,000

5
CRIMINAL MINDS
CBS
WEDNESDAY
16,334,000

6
CSI: MIAMI
CBS
MONDAY
15,464,000

7
GREY’S ANATOMY-THU 9PM
ABC
THURSDAY
15,913,000

8
MENTALIST, THE
CBS
TUESDAY
15,844,000

9
NBC SUNDAY NIGHT FOOTBALL
NBC
SUNDAY
15,168,000

10
60 MINUTES
CBS
SUNDAY
14,887,000

10
TWO AND A HALF MEN
CBS
MONDAY
15,184,000

Source: The Nielsen Company (November 17, 2008 – November 23, 2008)

RANK
Program
Network
Viewers (P2+)

1
60 MINUTES
CBS
25,104,000

2
DANCING WITH THE STARS
ABC
18,693,000

3
CSI
CBS
19,050,000

4
NBC SUNDAY NIGHT FOOTBALL
NBC
19,272,000

5
NCIS
CBS
18,745,000

6
DANCING W/STARS RESULTS
ABC
16,521,000

7
DESPERATE HOUSEWIVES
ABC
16,842,000

8
THE MENTALIST
CBS
16,516,000

9
GREY’S ANATOMY-THU 9PM
ABC
14,902,000

10
CMA AWARDS(S)
ABC
15,905,000

Source: The Nielsen Company (November 10-16, 2008).

Rank
Program
Network
Viewers (P2+)

1
60 MINUTES
CBS
18,471,000

2
CSI
CBS
18,175,000

3
NBC SUNDAY NIGHT FOOTBALL
NBC
17,564,000

4
DANCING WITH THE STARS
ABC
17,089,000

5
DESPERATE HOUSEWIVES
ABC
15,854,000

6
DANCING W/STARS RESULT SP(S)
ABC
15,848,000

7
GREY’S ANATOMY-THU 9PM
ABC
15,740,000

8
SNL PRESIDENTIAL BASH ‘08(S)
NBC
14,436,000

9
CRIMINAL MINDS
CBS
14,304,000

10
VOTE 2008-9:00PM(S)
ABC
14,185,000

Source: The Nielsen Company (November 3 – 9, 2008).