President Barack Obama capped off a week of television appearances with a prime time press conference on Tuesday March 24, 2009. The event was carried live from 8:00 to approximately 9:00PM on 11 networks. The sum of average audience for those networks was 40,354,000 and had a combined household rating of 25.9. The networks carrying the press conference were ABC, CBS, FOX, NBC, Telemundo, Univision, CNBC, CNN, FOX News Channel, MSNBC, mun2.

Networks
Households
Viewers P2+

ABC, CBS, FOX, NBC,
Telemundo, Univision, CNBC,
CNN, FOX News Channel,
MSNBC, mun2
29,799,000
40,354,000

source: The Nielsen …

According to data from Nielsen IAG, a CoverGirl tie-in with the CW’s “America’s Next Top Model” was the most recalled new “hybrid” ad during the four weeks between October 27 and November 23, 2008.
Hybrid Ads include customized ads, branded promos, vignettes, interstitials, and micro-series where sponsor messaging is combined with program or entertainment content.
Recall refers to the percentage of television viewers who can recall, within 24 hours, a hybrid ad’s sponsor.

RANK
Program
Network
Viewers (P2+)

1
60 MINUTES
CBS
25,104,000

2
DANCING WITH THE STARS
ABC
18,693,000

3
CSI
CBS
19,050,000

4
NBC SUNDAY NIGHT FOOTBALL
NBC
19,272,000

5
NCIS
CBS
18,745,000

6
DANCING W/STARS RESULTS
ABC
16,521,000

7
DESPERATE HOUSEWIVES
ABC
16,842,000

8
THE MENTALIST
CBS
16,516,000

9
GREY’S ANATOMY-THU 9PM
ABC
14,902,000

10
CMA AWARDS(S)
ABC
15,905,000

Source: The Nielsen Company (November 10-16, 2008).

Rank
Program
Network
Viewers (P2+)

1
60 MINUTES
CBS
18,471,000

2
CSI
CBS
18,175,000

3
NBC SUNDAY NIGHT FOOTBALL
NBC
17,564,000

4
DANCING WITH THE STARS
ABC
17,089,000

5
DESPERATE HOUSEWIVES
ABC
15,854,000

6
DANCING W/STARS RESULT SP(S)
ABC
15,848,000

7
GREY’S ANATOMY-THU 9PM
ABC
15,740,000

8
SNL PRESIDENTIAL BASH ‘08(S)
NBC
14,436,000

9
CRIMINAL MINDS
CBS
14,304,000

10
VOTE 2008-9:00PM(S)
ABC
14,185,000

Source: The Nielsen Company (November 3 – 9, 2008).

Rank
Program
Network
Viewers (P2+)

1
FOX WRLD SERIES GM5 CONCL(S)
FOX
19,844,000

2
CSI
CBS
19,098,000

3
DANCING WITH THE STARS
ABC
18,876,000

4
DANCING W/STARS RESULTS
ABC
17,445,000

5
NCIS
CBS
17,258,000

6
NBC SUNDAY NIGHT FOOTBALL
NBC
16,741,000

7
MENTALIST, THE
CBS
16,073,000

8
DESPERATE HOUSEWIVES
ABC
15,933,000

9
GREY’S ANATOMY-THU 9PM
ABC
15,319,000

10
60 MINUTES
CBS
14,322,000

Source: The Nielsen Company (October 27, 2008 – November 2, 2008).

Rank
Program
Network
Viewers (P2+)

1
CSI
CBS
19,275,000

2
NCIS
CBS
18,038,000

3
DANCING WITH THE STARS
ABC
17,765,000

4
DESPERATE HOUSEWIVES
ABC
15,485,000

5
MENTALIST, THE
CBS
14,935,000

6
DANCING W/STARS RESULTS
ABC
14,816,000

7
GREY’S ANATOMY-THU 9PM
ABC
14,803,000

8
TWO AND A HALF MEN
CBS
14,719,000

9
60 MINUTES
CBS
14,533,000

10
HOUSE
FOX
13,269,000

Source: The Nielsen Company (October 13, 2008 – October 19, 2008).

RANK
NAME
NETWORK
VIEWERS (P2+)

1
DANCING WITH THE STARS
ABC
18,883,000

2
NCIS
CBS
17,470,000

3
60 MINUTES
CBS
16,648,000

4
DESPERATE HOUSEWIVES
ABC
15,685,000

5
DANCING W/STARS RESULTS
ABC
15,491,000

6
MENTALIST, THE
CBS
15,484,000

7
CSI: NY
CBS
14,878,000

8
CRIMINAL MINDS
CBS
14,780,000

9
CSI: MIAMI
CBS
14,345,000

10
NBC SUNDAY NIGHT FOOTBALL
NBC
14,207,000

Source: The Nielsen Company (September 29, 2008 – October 5, 2008).