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The Golden Globes On TV: Historical Audience Ratings

admin — Tue, 13 Jan 2009 15:08:55 +0000

Sunday’s broadcast of the 2009 Golden Globe Awards, which featured wins by the TV show “30 Rock,” the film “Slumdog Millionaire,” actor Mickey Rourke, and actress Kate Winslet, drew nearly 14.9 million U.S. viewers.

By comparison, the 2004 Golden Globes drew the largest U.S. television audience (26.8 million viewers) of any Golden Globes telecast in the past 10 years.

Last year’s Golden Globe Awards – aired as a one-hour press conference, due to an ongoing “writers’ strike” – drew just over 6 million viewers.

View Golden Globes TV ratings from 1998 to 2008, below.

Date	Time Aired	Day Aired	Network	Viewers (P2+)
1/13/2008*^	9-10:00PM	Sunday	NBC	6,038,000
1/15/2007*	8-11:00PM	Monday	NBC	20,036,000
1/16/2006*	8-11:00PM	Monday	NBC	18,765,000
1/16/2005	8-11:00PM	Sunday	NBC	16,845,000
1/25/2004	8-11:00PM	Sunday	NBC	26,803,000
1/19/2003	8-11:00PM	Sunday	NBC	20,097,000
1/20/2002	8-11:00PM	Sunday	NBC	23,451,000
1/21/2001	8-11:01PM	Sunday	NBC	22,493,000
1/23/2000	8-11:04PM	Sunday	NBC	22,107,000
1/24/1999	8-11:07PM	Sunday	NBC	24,180,000
* Note: Live+Same Day viewing estimates include DVR playback on the same day, defined as 3AM-3AM.
^ Note: In 2008, the Golden Globes was a press conference only, due to the “Writer’s Strike”.
Source: The Nielsen Company (1998 – 2008).

10 Most-Recalled New “Hybrid” Ads: Oct./Nov. 2008

admin — Wed, 10 Dec 2008 13:00:13 +0000

According to data from Nielsen IAG, a CoverGirl tie-in with the CW’s “America’s Next Top Model” was the most recalled new “hybrid” ad during the four weeks between October 27 and November 23, 2008.

Hybrid Ads include customized ads, branded promos, vignettes, interstitials, and micro-series where sponsor messaging is combined with program or entertainment content.

Recall refers to the percentage of television viewers who can recall, within 24 hours, a hybrid ad’s sponsor.

Rank	Brand	Hybrid Ad Description (Seconds)	Associated Program	Recall Index
1	CoverGirl	Top Models in Action; Kim’s edgy look in cycle 5 took her to the final 5; made name for self on small screen as top reporter for MTV News; enter the Meet the Model Sweepstakes (:40)	America’s Next Top Model (CW)	279
2	CoverGirl	Top Models in Action; Mollie Sue stood out in cycle 6; jet sets between major cities, posing for magazines and working the runway; enter the Meet the Model Sweepstakes (:40)	America’s Next Top Model (CW)	278
3	CoverGirl	Top Models in Action; Katarzyna stood out in cycle 10; voted CoverGirl of the Week twice; recently appeared on the cover of Women’s Wear Daily; enter the Meet the Model Sweepstakes (:40)	America’s Next Top Model (CW)	272
4	Bertolli Oven Bake Meals	Insider Treat; blonde woman drinking wine and eating; I am loving the Alan-Judith drama; watching these brothers makes for the perfect night at home (:15)	Two and a Half Men (CBS)	262
5	CoverGirl	Top Models in Action; Anya impressed the judges in cycle 10; signed with Elite Model Management; her new look has landed her job after job; enter the Meet the Model Sweepstakes (:40)	America’s Next Top Model (CW)	245
6	Activision	FX Sneak Peek: Call of Duty: World at War; game footage; No Rules; No Fear; No Mercy; Only Chaos (:100)	Sons of Anarchy (FX)	242
7	Bud Light	A Salute to The Shield; a look back at Season Five; montage of clips from show; brought to you by Bud Light, the difference is drinkability (:60)	The Shield (FX)	228
8	Honda Fit	Women in Honda Fit pick up actor from 30 Rock; do you know what brand integration means?; wear our Fit hat during tonight’s premiere episode; write a storyline around the Fit (:60)	30 Rock (NBC)	201
9	Flomax	CBS News Money Watch Update; battle over auto Industry bailout begins this week; gas down to $2.11 a gallon; record opening for the 007 Movie (:25)	60 Minutes (CBS)	198
10	T-Mobile	Breakthrough Artist Award; to vote, send a text message from your T-Mobile phone or go to abc.com (:35)	2008 American Music Awards (ABC)	196
Source: The Nielsen Company (October 27, 2008 – November 23, 2008).
Coverage: Primetime programs on ABC, CBS, CW, FOX, NBC, A&E, BRAVO, COMEDY, DSC, ESPN, FOOD, FX, HIST, HGTV, LIFE, MTV, NAN, SCI FI, SPEED, TBS, TLC, TNT, USA and VH1.
Note: Nielsen IAG’s ranking of the Top 10 Most Recalled Hybrid Ads includes customized ads, branded promos, vignettes, interstitials, and micro-series where sponsor messaging is combined with program or entertainment content. Hybrid ads were only considered if aired during commercial pods during commercial pods. Nielsen IAG’s panel includes viewers ages 13 and older.

A hybrid ad’s “recall score” is the percentage of television viewers who can recall, within 24 hours, the sponsor of a hybrid ad they were exposed to during the normal course of viewing primetime TV on broadcast and major cable networks.

Recall scores are indexed against the mean score for all new hybrid ads during the time period to calculate an ad’s “recall index.”

A recall index of 100 indicates average recall. A recall index of 279, for example, means that a hybrid ad has proven to be about 2.8 times as memorable as the average new hybrid ad during the four-week time period.

Primetime Broadcast Ratings, November 6, 2008

admin — Fri, 07 Nov 2008 22:16:50 +0000

CBS’s “CSI” and “Survivor: Gabon” were the number one- and number three-ranked primetime telecasts on broadcast TV for Thursday, November 6, 2008.

ABC’s “Grey’s Anatomy” was sandwiched in between the two, in second place.

Rank	Program	Network	Viewers (P2+)
1	CSI	CBS	18,175,000
2	GREY’S ANATOMY-THU 9PM	ABC	15,740,000
3	SURVIVOR: GABON	CBS	12,013,000
4	ELEVENTH HOUR	CBS	10,902,000
5	UGLY BETTY	ABC	8,917,000
6	LIFE ON MARS	ABC	8,711,000
7	E.R.	NBC	8,608,000
8	OFFICE	NBC	8,545,000
9	30 ROCK	NBC	8,069,000
10	MY NAME IS EARL	NBC	6,700,000
Source: The Nielsen Company (November 6, 2008).

Overall, CBS won the night with an average audience of just over 13.7 million viewers, while ABC took second place with almost 11.2 million average viewers. NBC and Univision claimed third and fourth places with roughly 7.7 million and 4.6 million average viewers, respectively. FOX and the CW followed in fifth and sixth places with average audiences of roughly 4.6 million and 3.8 million average viewers, respectively.

Primetime Broadcast Ratings, October 30, 2008

admin — Fri, 31 Oct 2008 14:00:02 +0000

CBS’s “CSI” and “Survivor: Gabon” were the number one- and number three-ranked primetime telecasts on broadcast TV for Thursday, October 30, 2008.

ABC’s “Grey’s Anatomy” was sandwiched in between the two, in second place.

The season premiere of NBC’s “30 Rock” also made the top 10.

Rank	Program	Network	Viewers (P2+)
1	CSI	CBS	19,098,000
2	GREY’S ANATOMY-THU 9PM	ABC	15,319,000
3	SURVIVOR: GABON	CBS	13,015,000
4	ELEVENTH HOUR	CBS	11,248,000
5	OFFICE	NBC	9,514,000
6	E.R.	NBC	9,192,000
7	30 ROCK	NBC	8,663,000
8	UGLY BETTY	ABC	8,550,000
9	LIFE ON MARS	ABC	8,139,000
10	MY NAME IS EARL	NBC	6,269,000
Source: The Nielsen Company (October 30, 2008).

Overall, CBS won the night with an average audience of almost 14.5 million viewers, while ABC took second place with just over 10.7 million average viewers. NBC and Univision claimed third and fourth places with roughly 8 million and 4.5 million average viewers, respectively. The CW and FOX followed in fifth and sixth places with average audiences of roughly 3.9 million and 3.7 million average viewers, respectively.