If 2008 is any indicator, 2009 should be a stellar year for 3-D — with Hollywood studios, movie theaters, and Video On Demand poised to reap the rewards.
Despite ticket prices of up to $25, audiences flocked to 3-D premium offerings in 2008. Several blockbusters, like “The Dark Knight,” also benefited from the premium pricing associated with Imax viewing. 3-D offerings also fared well in complimentary areas; preliminary numbers indicate the “Hannah Montana and Miley Cyrus: Best of Both Worlds” 3-D video-on-demand concert on STARZ On Demand has already garnered hundreds of …

With an average price tag of $100,000 per 3-D screen, movie exhibitors are searching for a magic number to help them make the best investment decision.
According to a recent study by Nielsen PreView, that magic number is twelve. If twelve 3-D movie titles are released during 2009, all theater sizes from large to small will see a payout. While this may seem like a tall order, studios are already making big bets on 3-D movie titles for 2009 and beyond.
Beyond cost of installation, another critical tipping point is consumer awareness …