Where did Web-savvy political junkies head to keep up with Election Day news back in 2004?
According to Nielsen Online, CNN’s website drew more than 3.3 million unique visitors surfing the Web from home on November 4, 2004.
Meanwhile, MSNBC’s and Yahoo! News’ websites attracted unique audiences of more than 2.7 million and 2.6 million at home, respectively.

Date
Athens2004.com
(Olympics.com redirects
to Athens2004.com)
NBCOlympics.com

Fri, 8/13/04
196,000*
332,000

Sat, 8/14/04
182,000*
513,000

Sun, 8/15/04
256,000*
537,000

Mon, 8/16/04
219,000*
399,000

Tue, 8/17/04
180,000*
498,000

Wed, 8/18/04
n/a**
613,000

Thu, 8/19/04
185,000*
572,000

Fri, 8/20/04
n/a**
397,000

Sat, 8/21/04
n/a**
454,000

Sun, 8/22/04
228,000*
418,000

Mon, 8/23/04
200,000*
472,000

Tue, 8/24/04
188,000*
424,000

Wed, 8/25/04
139,000*
187,000*

Thu, 8/26/04
154,000*
367,000

Fri, 8/27/04
n/a**
268,000*

Sat, 8/28/04
n/a**
285,000

Sun, 8/29/04
n/a**
301,000

Source: The Nielsen Company (August 13, 2004 – August 29, 2004)

Data includes U.S. home Web traffic only.

*Indicates website does not meet minimum sample size standards, and therefore projected and average measures for this site may exhibit large changes month-to-month as a result.

**Not reportable for daily data.

NBC’s primetime coverage of the 2004 Athens Summer Olympic Games drew an average audience of 24.6 million viewers over 17 individual telecasts.

DATE
NETWORK
VIEWERS (P2+)

Fri, 8/13/2004
NBC
25,384,000

Sat, 8/14/2004
NBC
19,818,000

Sun, 8/15/2004
NBC
25,798,000

Mon, 8/16/2004
NBC
27,109,000

Tues, 8/17/2004
NBC
30,146,000

Wed, 8/18/2004
NBC
28,396,000

Thurs, 8/19/2004
NBC
31,705,000

Fri, 8/20/2004
NBC
23,749,000

Sat, 8/21/2004
NBC
22,544,000

Sun, 8/22/2004
NBC
25,978,000

Mon, 8/23/2004
NBC
25,943,000

Tues, 8/24/2004
NBC
24,972,000

Wed, 8/25/2004
NBC
24,265,000

Thurs, 8/26/2004
NBC
21,491,000

Fri, 8/27/2004
NBC
20,141,000

Sat, 8/28/2004
NBC
18,029,000

Sun, 8/29/2004
NBC
19,563,000

Source: The Nielsen Company (August 13, 2004 – August 29, 2004)