Latest News

U.S. Healthy Eating Trends Part 3: Eating Healthy Doesn’t Have to Cost More

January 28, 2010

One common misconception heard frequently is that healthy eating has become too expensive—that the struggling economy has driven U.S. families to make poor nutritional choices.

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48 Million Watch President Obama’s First State of the Union Address

January 28, 2010

More than 48 million viewers across 34 million homes tuned into to President Obama’s State of the Union address which was broadcast on 11 networks.

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U.S. Healthy Eating Trends Part 2: Organic Enthusiasts Remain Loyal

January 27, 2010

It’s the economy! Organics enjoyed stratospheric growth in four of the last five years, but the economic crunch took a bite out of that trajectory in 2009.

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Under-aged Texting: Usage and Actual Cost

January 27, 2010

Roger Entner, Senior Vice President, Research and Insights, Telecom Practice looks at the habits, cost, and growth of text messaging done by American teens.

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Hong Kong Posts Highest Rise in Consumer Confidence

January 27, 2010

Driven by a more positive outlook on job prospects and personal finances, Hong Kong consumers are boosting consumption and spending

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Brits Increasingly Confident but Remain Cautious

January 27, 2010

Mirroring the sentiments of consumers in many other countries, the British are feeling increasingly positive about their job prospects and personal finances but remain cautious

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Facebook and Nielsen Launch BrandLift in the U.K.

January 27, 2010

Facebook and The Nielsen Company today announced that Nielsen BrandLift™, which uses the Facebook platform to measure the effectiveness of online brand advertising, is now available in the UK.

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U.S. Healthy Eating Trends Part 1: Commitment Trumps the Economic Pinch

January 26, 2010

Consumers in the U.S. might be trimming the fat from their budgets and diets, but contrary to predictions, they continue to demonstrate a healthy appetite for foods featuring health and wellness claims.

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Hope For Haiti Telecast Reaches 83 Million Viewers Across Multiple Networks

January 25, 2010

Roughly 83 millions viewers tuned in to at least one minute of the telethon, which was carried live on Friday January 22, 2010 from 8:00PM to approximately 10:00PM on 33 networks.

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Canadian Consumers Confident as 2010 Gets Underway

January 25, 2010

Over the past six months, Canadian consumers have stopped talking about recession and changed the conversation to recovery.

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