In the U.K., almost 80 percent of the time spent on Twitter is accounted for by 7 percent of its most active users. Other social networks show similar patterns.
[read more]Video game buyers comprise 24% of U.S. households, and their share of wallet profiles paint a picture of valuable, tech-savvy entertainment consumers.
[read more]Nearly 13 percent of viewers tuning in to last week’s Olympic opening ceremonies were also surfing the web, according to data gathered from Nielsen’s TV and Internet convergence panel.
[read more]Freestyle skiing, which includes men’s and women’s moguls competition, was the most popular Olympic sport among U.S. TV weekend viewers through February 15, according to a minute-by-minute analysis of viewing conducted by The Nielsen Company.
[read more]The Nielsen Company analyzed online discussions among 25 high-profile athletes and medal winners involved in the Winter Olympics and found that American speed skater Apolo Ohno is the most buzzed-about athlete so far.
[read more]The Nielsen Company reported January 2010 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.
[read more]The power of micro-targeting insights to reach high-profit customer segments is unleashing new and profitable growth opportunities. The road map to success starts with five key steps.
[read more]Global consumers are more willing to at least consider paying for particular content categories, especially if they have done so before.
[read more]Fourteen percent of home Super Bowl viewers with Internet access browsed the web at least once during the big game, up slightly from last year’s 12%.
[read more]The Nielsen Company today reported January 2010 data for the top U.S. Search Providers.
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Nielsen In The News
