Four key areas of consumption will help drive tens of billions of dollars in sales across rural India in the coming years.
[read more]As the Indian consumer’s purchasing power has evolved, so too has the Indian retail landscape, which must now cater to an increasingly savvy and connected shopper.
[read more]A bold outlook of ongoing growth around the consumer was delivered by a trio of Nielsen executives to Indian business leaders in New Delhi today.
[read more]With increased access to broadband networks, a proliferation of WiFi sites and a burgeoning smartphone market, it is little surprise that residents of six countries in Southeast Asia are going online with gusto. But what is really raising eyebrows is the fact that in some of these countries Internet usage is now surpassing traditional media such as TV, radio or print.
[read more]In Q3 2011, the best-liked TV creatives for men and women were all about the chase, as Nielsen research showed both genders enjoyed ads that represented the often elusive pursuit of love.
[read more]For the majority of countries in Asia Pacific, official primetime television starts at 6pm and finishes at 11pm*. Taking a closer look at viewing habits around the Asia Pacific region, however, the time slot when the bulk of viewers tune in is between 8pm and 9pm, when close to one third of the Asia Pacific# population (32%) is watching television.
[read more]Though often stressed over money, work, and lack of free time, across ethnicities, American women exhibit optimism with regards to their future and their daughters according to a recent Nielsen report.
[read more]The Big Apple bested even Nashville when looking at the sheer number of country albums sold.
[read more]Nielsen recently analyzed an online CPG campaign geared towards women 25-54 that ran across three ad networks and a women’s interest site. The study showed the campaign successfully reached its intended audience only 27 percent of the time and instead was most often viewed by older demographics outside of the desired group.
[read more]Chevrolet, Ford, Honda, Toyota and Hyundai are the finalists for the 2nd annual Nielsen Automotive Green Marketer of the Year award. The award recognizes the brand that made the greatest strides in gaining consumer awareness and positively shifting consumer perceptions for the automotive industry’s environmentally friendly initiatives.
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