Amid the hype, the truth about assortment trends in retail is somewhat less dramatic. Fact: retailers cut assortment a modest 1% in 2009. A smart move by grocers, because consumers often choose to take a walk, at great expense to retailers, if desired products aren’t on the shelf.
[read more]Saturday’s USA-England game might have ended in a draw, but the game’s telecasts were the clear winners.
[read more]In May 2010, U.S. web surfers on average spent more than 54 hours online according to the latest statistics from The Nielsen Company.
[read more]The number of unique viewers of online video increased 1.6% year-over-year, from 133.7 million unique viewers in May 2009 to 135.9 million in May 2010.
[read more]With today’s announcement of the creation of NM Incite by The Nielsen Company and McKinsey & Co. we’re delivering the capabilities large companies need to understand and leverage the insights made possible by social media. I could not be more excited and energized about the opportunity to lead this venture.
[read more]As penetration of HDTVs, DVRs, broadband and smartphones increased at double- or even triple-digit rates during the last two years, viewing across all major media platforms continues to be fueled by the adoption of technologies that improve the consumer experience.
[read more]As the planet awaits the world’s biggest single sporting event, most of the pre-tournament World Cup Buzz is focused around the players who won’t be taking part or could be missing out. The Nielsen Company analyzed English-language online blogs, message boards and social networking sites and found that pre-World Cup player buzz was dominated by injuries.
[read more]With the World Cup kickoff just hours away, the tournament is on the mind – and broadband – of soccer fans worldwide. The Nielsen Company looked at the differences in what was driving the World Cup conversation online across seven different countries.
[read more]Nike is not an official World Cup sponsor but, thanks to some creative marketing, that doesn’t stop consumers across the globe from linking the company to the world’s largest soccer tournament. The Nielsen Company analyzed online blogs, message boards and social networking sites and found that the sports shoe and apparel giant was more frequently linked to the World Cup than any of the tournament’s official partners and sponsors.
[read more]Microsoft and Sony are expected to give presentations at the annual E3 conference regarding their Project Natal and Move motion control systems, respectively. Nielsen Games surveys gamers’ expectations.
[read more]
Nielsen In The News
