Not all content is created equal in the eyes of the consumer. Across countries, demographics and content types, consumers have diverse attitudes about paying for content online.
[read more]Steve Hasker, Nielsen’s president of Media Product Leadership and Advertiser Solutions, discussed the outlook for media companies in 2010 with a focus on innovation, social networks, and mobile media.
[read more]Nielsen’s Adrian Baker recently spoke at the Russia & CEE Customer Loyalty Summit where he discussed the role of loyalty programs and how to use them to build stronger relationships with customers.
[read more]Charting recent consumer activity, data suggests that the start of the holiday shopping season was not as merry as last as shopping trips were off 3.4% when compared with the same 4 week period last year. Many discretionary categories which typically rely on holiday gifting, such as mens and women’s fragrances and ethnic health and beauty aids are in for another tough year.
[read more]Nearly half (44%) of the class of 2010 of India’s management graduates want to work in the fast moving consumer goods sector (FMCG), according to the latest Nielsen Campus Track-B Schools Survey. The sector was also identified as the “industry of the future.”
[read more]Trends in 2009 include a rise in households that have “cut the cord” by trading their traditional landlines for wireless cellular services and an increase in mobile media device usage among a diverse set of households.
[read more]The iPhone and various Blackberry handhelds dominated the mobile device market, while Google, Yahoo! and YouTube led the way as far as most accessed sites and brands on the mobile web.
[read more]While many consumers cut back their spending on entertaining outside of the home in 2009, that didn’t necessarily translate to increases inside the home.
[read more]U.S. sports television had a banner year in 2009. Advances in satellite television, high-definition technology and the Internet provided fans with rich, 24/7 access to their favorite teams. Picking winners for 2010? Bet on globalization.
[read more]Half of all U.S. households own a video game console or handheld system—and despite the stereotypes about teenage males, gamers are not monolithic. While gamers spend most on new games, game rentals provide an extra conduit to spark sales.
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