The recession that has gripped much of the world over the last year has caused consumers to seek out entertainment that provides the best value for money.
[read more]Election Day is closing in, and Nielsen provides an update on the ad buys by each candidate in three contentious races in Virginia, New Jersey and New York.
[read more]While there are many motivating factors behind the green energy movement, for the average American “saving money” tops the list according The Nielsen Company’s latest Energy Trends report.
[read more]Many economists believe that Asia has been at the forefront of the global economic recovery, and new research from The Nielsen Company indicates that in terms of advertising spend, the recovery is in full swing in a large part of the region.
[read more]When it comes to alcoholic beverages, there will still be a good amount of holiday cheer in the coming months.
[read more]As American consumers get set to buy nearly 600 million pounds of candy this Halloween, they are choosing fewer store brand or private label sweets, opting instead for brand name treats.
[read more]Nielsen today released “C3″ ratings data for television viewing in the first week of the 2009-2010 TV season.
[read more]The Nielsen Company today reported September 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.
[read more]Like shoppers around the world, consumers across Asia Pacific have become focused on saving and reducing debt this year, and as a result, have become less inclined to spend on bigger ticket items and out-of-home-entertainment.
[read more]With the release today of Uncharted 2: Among Thieves, PS3 fans are getting their hands on the second iteration of the highly acclaimed series of adventure games.
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Nielsen In The News Top Stories: Nielsen Business Media
