As candidates prepare their social media strategies for the 2012 elections, NM Incite took a look back at four races during the 2010 midterm elections to measure the impact of social media on voters.
[read more]Finding the best mix of media and trade promotions to drive incremental sales doesn’t always need to cost a lot. Nielsen research shows that investing efficiently in a mix of new and traditional advertising and promotional vehicles can increase your return on investment.
[read more]Boasting the second highest GDP in Europe, a robust growth rate in disposable income, and recent middle class expansion to 25 percent of the population, Russia’s economy offers many reasons to expect future consumption growth. In fact, many view Russia as the new European growth engine.
[read more]With an abundance of young, tech-savvy consumers and the largest online population in Europe, e-commerce is already altering the Russian retail landscape and is poised for significant growth in the years ahead.
[read more]Boasting the second highest GDP in Europe, a robust growth rate in disposable income, and recent middle class expansion to 25 percent of the population, Russia’s economy offers many reasons to expect future consumption growth. In fact, many view Russia as the new European growth engine.
[read more]The on-the-fairway battles between pro golfers Phil Mickelson and Tiger Woods are well-documented, but when it comes to off-the-green marketability, it’s a runaway victory for Mickelson, according to Nielsen and E-Poll’s N-Score, which measures endorsement potential.
[read more]With young and quickly growing populations paired with a rising gross domestic product (GDP) that has grown faster than that of the rest of the world every year since 2001, African markets brim with opportunity.
[read more]Marketers commonly assume that investment in branding and advertising will increase sales, profits and brand loyalty, but a recent Nielsen study suggests that marketing dollars spent do not necessarily mean revenue realized.
[read more]Almost half (49.7%) of U.S. mobile subscribers now own smartphones, as of February 2012. According to Nielsen, this marks an increase of 38 percent over last year; in February 2011, only 36 percent of mobile subscribers owned smartphones.
[read more]Research suggests that there is a segment of socially conscious consumers that cause marketers should pay attention to. Who are these socially conscious consumers? What causes are most important to them? What’s the best way to reach them?
[read more]
Nielsen In The News
