Latest News

What’s Your Online Content Worth? Global Consumers Say: It Depends

January 5, 2010

Not all content is created equal in the eyes of the consumer. Across countries, demographics and content types, consumers have diverse attitudes about paying for content online.

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Nielsen’s Steve Hasker Talks Innovation in Media on CNBC

December 31, 2009

Steve Hasker, Nielsen’s president of Media Product Leadership and Advertiser Solutions, discussed the outlook for media companies in 2010 with a focus on innovation, social networks, and mobile media.

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Loyalty: Who Are Your Customers and Why Are They With You?

December 24, 2009

Nielsen’s Adrian Baker recently spoke at the Russia & CEE Customer Loyalty Summit where he discussed the role of loyalty programs and how to use them to build stronger relationships with customers.

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Shopping Trip Lag Hints at Tough Year for Last Minute Categories

December 22, 2009

Charting recent consumer activity, data suggests that the start of the holiday shopping season was not as merry as last as shopping trips were off 3.4% when compared with the same 4 week period last year. Many discretionary categories which typically rely on holiday gifting, such as mens and women’s fragrances and ethnic health and beauty aids are in for another tough year.

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Indian Management Grads Want to Work in Consumer Goods

December 22, 2009

Nearly half (44%) of the class of 2010 of India’s management graduates want to work in the fast moving consumer goods sector (FMCG), according to the latest Nielsen Campus Track-B Schools Survey. The sector was also identified as the “industry of the future.”

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Study: More Cellular-only Homes as Americans Expand Mobile Media Usage

December 21, 2009

Trends in 2009 include a rise in households that have “cut the cord” by trading their traditional landlines for wireless cellular services and an increase in mobile media device usage among a diverse set of households.

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Top Mobile Phones, Sites and Brands for 2009

December 21, 2009

The iPhone and various Blackberry handhelds dominated the mobile device market, while Google, Yahoo! and YouTube led the way as far as most accessed sites and brands on the mobile web.

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There’s No Business Like Show Business – Entertainment Trends

December 18, 2009

While many consumers cut back their spending on entertaining outside of the home in 2009, that didn’t necessarily translate to increases inside the home.

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Game On — The World is Watching More than Ever

December 18, 2009

U.S. sports television had a banner year in 2009. Advances in satellite television, high-definition technology and the Internet provided fans with rich, 24/7 access to their favorite teams. Picking winners for 2010? Bet on globalization.

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Video Games in Play

December 18, 2009

Half of all U.S. households own a video game console or handheld system—and despite the stereotypes about teenage males, gamers are not monolithic. While gamers spend most on new games, game rentals provide an extra conduit to spark sales.

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