According to preliminary results from The Nielsen Company, CBS’s broadcast of Super Bowl XLIV attracted an average audience of 106.5 million U.S. viewers.
[read more]A study of simultaneous TV and Internet usage found that 12% of Super Bowl viewers last year also spent time on the web, at an average of 24 minutes per user.
[read more]Performers like Bruce Springsteen who performed at last year’s Super Bowl see significant boosts to album, catalog, and digital sales.
[read more]Americans are watching network TV content online mostly to catch up with programming, not as a replacement for standard TV viewing.
[read more]“The early buzz data makes one thing clear — controversy drives conversation,” said Pete Blackshaw, executive vice president of digital strategy at The Nielsen Company.
[read more]Following a robust December, sales in the U.K. grocery retail sector were subdued in January as the expected post-Christmas lull was further depressed as a result of snow that covered much of the country in January.
[read more]According to The Nielsen Company, mobile Internet traffic in December 2009 was similar to total Internet use, with the largest audiences being seen for search, e-mail and social networking.
[read more]For years, retailers, manufacturers and marketers have been clamoring for a single benchmark that would facilitate comparisons of healthy eating patterns by key regions and time periods.
[read more]U.S. retailers continue to make progress in offering store brand products with health claims relevant to shoppers looking for healthier food choices
[read more]A majority of households will be watching Super Bowl XLIV at home or at a friend or relative’s house instead of watching from a restaurant or bar.
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Nielsen In The News
