As U.S. consumers prepare to hit the road for Labor Day weekend, nearly half (45 percent) of U.S. households are diligently seeking lower gas prices according to a recent Nielsen Company survey.
[read more]Smartphones are rapidly gaining popularity in Brazil as recent price reductions have made these devices more accessible to people of all economic levels according to new research from The Nielsen Company.
[read more]Since the start of the Russian free market more than 20 years ago, car owners have been changing over their cars with greater frequency.
[read more]Eating healthy is a goal for most people, but is often difficult to achieve. Work and family responsibilities make time scarce, and the recent recession prompted many to search for value over healthier choices.
[read more]Nielsen estimates the total number of TV households in the U.S. will climb to 115.9 million, an increase of one million homes from last year.
[read more]In July, Google remained the top search site, accounting for over 3 out of five searches (64.2%) despite a slight drop in share from last month.
[read more]While improving economies may prompt consumers to return to restaurants or take a vacation, one trend that looks likely to remain—and perhaps even grow—is the shift to private label goods.
[read more]New Orleans population is growing following the disaster, but the demographic makeup of its neighborhoods and new residents reveals how the city has changed.
[read more]In its analysis of more than 60,000 mobile phone bills in the U.S., Nielsen details the most talkative (and most “textative”) Americans by gender, age, region and ethnicity.
[read more]Nielsen and the Chinese Economic Monitoring & Analysis Center surveyed shoppers across China and found consumer confidence slowing among those in cities, but steadily increasing among consumers in rural villages.
[read more]
Nielsen In The News
