Famous for inventing the light bulb and holding thousands of patents, it was actually one of Edison’s early failures that taught him the vital relationship between invention and marketing.
[read more]At a time when consumers are more sophisticated than ever and networks and advertisers are looking for ways to deepen engagement with their audiences, they are turning to Nielsen for help in better understanding the connected consumer in an increasing fragmented media landscape.
[read more]As part of a national program to boost private and philanthropic involvement in science, technology, engineering and math (STEM) education, President Barack Obama has announced a new CEO-led initiative involving The Nielsen Company.
[read more]The Nielsen Company has prepared a snapshot of the key media usage trends for this demographic segment based on surveys with thousands of Hispanic respondents around the country and in Puerto Rico.
[read more]Eliminating guesswork is a marketer’s dream, which is now a definable reality with quantifiable results. The notion was put to the test to see if neuroscience could be used to help a magazine sell more copies.
[read more]For the first time, MSN/Windows Live/Bing Search overtook Yahoo! as the #2 search engine in the U.S. with a 13.9% share of search volume in August 2010, a 0.25% delta increase from the previous month. Although Google saw little change in its month-over-month search volume, it still dominates the search market, accounting for 65% of all U.S. searches.
[read more]Knowing that gamers are among the most engaged consumers when playing an online or console game, we’ve been looking closely at the impact of in-game ads on their buying habits.
[read more]Most adults in the U.S. now have cellphones and one in four are using smartphones. With their rich features and capabilities, these devices are driving the mobile app economy.
[read more]On Friday September 10, 2010 an estimated 18.3 million people tuned in to watch at least part of the Stand Up 2 Cancer special — up 15.1% from the 2008 special.
[read more]Through the second half of 2010, the pace of recovery is split between lagging developed economies mired in economic malaise and developing economies that exhibit stronger consumer spending.
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Nielsen In The News
