The Nielsen Company today reported December 2009 data for the top U.S. Search Providers.
[read more]Price is only one of five things consumers look for when shopping. Raising store brand prices by just one cent translates to roughly $400 million dollars in sales across all departments. For U.S. retailers, it begs the question: Is it time for a price hike?
[read more]The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for December 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by 13 percent growths in time per viewer.
[read more]The latest version of Nielsen’s Economic current shows signs of recovery, specifically in markets like China, India, Hong Kong and Brazil.
[read more]Today’s presence of underwater mortgages, or homes with negative equity, seem to be correlated to two common regional U.S. population trends: domestic immigration from the Northeastern region to the South and Southwestern and migration from coastal California inland.
[read more]2009 music purchases in the U.S. were up 2.1% over 2008 figures, marking the second year in a row that sales exceeded 1.5B units sold according to Nielsen SoundScan.
[read more]This year’s college football BCS Championship Game features two undefeated national powerhouses: the Alabama Crimson Tide and the Texas Longhorns. The overwhelming talent and prominence of each program is undeniable. But will they carry enough ”juice” to draw in TV viewers?
[read more]An increase in consumer confidence in Asian markets, as well as Brazil, continues to reflect signs that the economy is emerging from a global recession and, in some markets, the recovery is accelerating.
[read more]Prior to his panel appearance at the 2010 CES, Scott Brown discussed three screen measurement and why TV is really still the ultimate “killer app” when it comes to reaching people.
[read more]Not all content is created equal in the eyes of the consumer. Across countries, demographics and content types, consumers have diverse attitudes about paying for content online.
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Nielsen In The News
