More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become prominent in all aspects of American life.
[read more]For the sixth year in a row, leading automakers convened at the New York International Auto Show for Nielsen’s annual Automotive Advertising Awards, the only awards program measuring the effectiveness of automobile TV ads.
[read more]New research from Nielsen illustrates mobile activities among black consumers and their receptiveness to advertising on mobile connected devices.
[read more]In February 2012 about one in four Americans who were active online visited tax-related websites, representing more than 53 million Americans on the top tax websites.
[read more]The explosion of social networks and consumer-generated media over the last few years continues to have a significant impact on advertising as consumers’ reliance on word-of-mouth in the decision-making process – either from people they know or online consumers they don’t – has increased significantly.
[read more]When Nielsen analyzed what console titles gamers were eagerly anticipating for the rest of 2012, many traditional mainstays topped the list.
[read more]After a boost in ad spending in Q3 2011, many of the world’s biggest advertisers exercised more caution in Q4, but 2011 still showed an overall 7.3 percent increase in spending vs. 2010.
[read more]Watching TV while using a tablet or smartphone is more common than not according to a Q4 2011 Nielsen survey of connected device owners in the U.S. , U.K., Germany and Italy.
[read more]Stabilizing sales growth is not entirely unexpected, especially in core categories, in the wake of two years of hyper growth during the recovery. Thus, as FMCG brands and marketers look ahead through 2012 and beyond, there are three core strategies to extend recent gains.
[read more]Small may be the new big. The Russian retail universe remained virtually static in 2011, declining one percent vs. a year ago, but channel development has been dynamic.
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Nielsen In The News
