Business-to-business marketers have borrowed a page from the consumer sector, using new segmentation models to optimize sales and tailor messaging by customer, product line and account representative.
[read more]All full-power analog broadcasts in the U.S. were turned off on June 12, signaling a fundamental change in the transmission of television broadcasting. Which homes were ready and which were not… and how were TV station audiences impacted?
[read more]Marketers looking to tap into high-growth population segments should turn their attention to the U.S. Hispanic segment. But if you are waiting around for Hispanics to fully acculturate, you may be waiting a long time—perhaps indefinitely.
[read more]Nic Covey, Director of Insights for The Nielsen Company, recently presented and participated in a panel discussion at the European Journalism Centre’s “Innovation in Youth Media and Next Generation Classroom” event.
[read more]With concern and online buzz growing over the H1N1 virus, hand sanitizer sales have skyrocketed in the last six months.
[read more]A new analysis of multi-cultural advertising indicates that ad spending declined in Spanish-Language and African-American media.
[read more]The New York Yankees boasted the most viewers per game during the regular season, while the Philadelphia Phillies’ seasonal viewership was up 25% over 2008.
[read more]Consumers around the world are expressing more confidence about their personal financial situations, according to the most recent Nielsen Global Consumer Confidence Index.
[read more]New findings from The Nielsen Company show kids aged 2-5 now spend more than 32 hours a week on average in front of a TV screen.
[read more]Despite increased optimism about the economy, the social media landscape indicates that we are in a similar place to where we were this time last year.
[read more]
Nielsen In The News Top Stories: Nielsen Business Media
