Mitch Barns, president of The Nielsen Company, Greater China, debunked the eight most common myths about the role innovation plays in the Chinese consumer products sector.
[read more]The emerging story in China is how development has spread throughout the country, growing a middle class that has the ability to spend. Residents of lower-tier cities and even those living in rural areas now have greater buying power thanks to economic growth and improving wages.
[read more]Boasting the largest Internet community in the world with over 420 million online users, China’s online community has shown steady double-digit user growth rates over the past five years.
[read more]China’s digital media landscape is among the fastest growing and advancing markets in the world. This profound digital revolution has created Chinese consumers who are experiencing new and advanced media experiences.
[read more]Chinese advertising spending increased 3% in the third quarter of 2010 compared to the previous quarter, and 7% compared to year ago, reaching 175 billion RMB.
[read more]As China’s economy continues to grow and its populace becomes more affluent, the alcoholic beverage sector is likely to expand in kind. With greater access to imported spirits, will Chinese consumers forsake Baijiu, the country’s traditional drink?
[read more]As China slowly but surely eases out of the economic recession, Chinese consumers have changed their shopping habits. In order to thrive in this new economic environment, understanding the latest shopping trends is critical for success.
[read more]Recent global and national economic trends have upended the fast moving consumer goods (FMCG) market in China. The long-term economic growth of the Chinese economy has produced consumers with higher levels of disposable income, driving FMCG manufacturers to increase supply.
[read more]China’s economic growth has led to massive expansion across all consumer categories as its citizens become more affluent, and, in many cases, have discretionary income for the first time. But one sector stands out for growth even in China: automobile sales.
[read more]More than 1,000 attendees across 420 media, fast-moving consumer goods, auto, financial services and retailing business sectors joined forces at the first-ever Nielsen China Forum where insights transformed into actionable strategies for how to win in China.
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Nielsen In The News
