Indonesia’s mobile phone penetration has surged in the past five years while the number of landlines is declining, according to new research by The Nielsen Company.
[read more]For much of the developing world, mobile technology’s power to connect even the most remote areas is creating new opportunities to reach consumers.
[read more]After the Huffington Post made its own headlines last week when it was acquired by AOL for a reported $315 million, The Nielsen Company analyzed what the Huffington Post’s audience brings to the AOL portfolio in the U.S., specifically among notable demographic groups.
[read more]Recent economic conditions have encouraged American consumers to spend carefully across entertainment categories, and gaming has been no exception.
[read more]Grandparents are a family’s greatest treasure. For many, their greatest joy is to lavish with love and spoil with splendor. And considering grandparents represent a sizable target, which will continue to grow another 11 percent between now and 2015, retailers and manufacturers would be wise to tap into the “multiplier effect” they represent.
[read more]Online video usage in the U.S. is up considerably from the same time last year as time spent viewing video on PC/Mac/laptops from home and work locations increased by 45%.
[read more]As in December 2010, the same brands were featured amongst the 10 most popular online in the U.S. in January 2011 except for Wikipedia replacing Amazon (now 11th).
[read more]Population aging is not a short-term trend or even a medium-term one. As most countries will continue to age well into the second half of the 21st century, population aging is a permanent trend and marketers will need new models to reach aging consumers.
[read more]Record numbers of African American, Hispanic and female viewers helped propel Super Bowl XLV to become the most-watched television program of all time.
[read more]Latin America was the most confident region according to Nielsen’s latest Consumer Confidence index. Take a closer look at additional regional insights from more than a dozen countries.
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Nielsen In The News
