By the close of the third quarter of 2010, Nielsen reports that all 12 markets across Asia Pacific maintained earlier quarters’ growth momentum in ad spending.
[read more]To the buying brain, the barrage of holiday messaging can come across as so much noise. Overwhelmed by the clutter of competing messages and displays, the brain tunes out all but the most clear and relevant ideas.
[read more]In the second quarter of 2010, more Americans watched video on their mobile devices than ever before. The following State of the Media report takes a closer look at these trends.
[read more]Latin America endured the global recession much better than North America or Europe, and today it stands out as one of the stronger regions for economic growth.
[read more]Third quarter 2010 data shows a divided Europe. Turkey and Slovakia continue to demonstrate a strong recovery, followed by the UK, though growths here are predominantly driven by inflation.
[read more]This season’s new comedies are showing a significant uptick in viewer engagement with a 5 percent increase over last year according to Nielsen.
[read more]According to October 2010 data from The Nielsen Company, 29.7 percent of U.S. mobile subscribers now own smartphones, cellphones with full operating systems.
[read more]With shopping season and holiday ads in full swing, new Nielsen research looks at viewer engagement for commercials that use animation vs. live action.
[read more]E-commerce in the U.K. is booming. More than eight out of 10 of the active online population – 31.6 million people – visited at least one of the U.K.’s top 200 e-commerce sites in August 2010, according to Nielsen’s latest E-commerce Landscape Report.
[read more]The leader of India’s unique identification system has identified four critical changes taking place across India that are the backdrop to his rollout of access to key services for hundreds of millions of people.
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Nielsen In The News
