Boasting the largest Internet community in the world with over 420 million online users, China’s online community has shown steady double-digit user growth rates over the past five years.
[read more]China’s digital media landscape is among the fastest growing and advancing markets in the world. This profound digital revolution has created Chinese consumers who are experiencing new and advanced media experiences.
[read more]Chinese advertising spending increased 3% in the third quarter of 2010 compared to the previous quarter, and 7% compared to year ago, reaching 175 billion RMB.
[read more]As China’s economy continues to grow and its populace becomes more affluent, the alcoholic beverage sector is likely to expand in kind. With greater access to imported spirits, will Chinese consumers forsake Baijiu, the country’s traditional drink?
[read more]As China slowly but surely eases out of the economic recession, Chinese consumers have changed their shopping habits. In order to thrive in this new economic environment, understanding the latest shopping trends is critical for success.
[read more]Recent global and national economic trends have upended the fast moving consumer goods (FMCG) market in China. The long-term economic growth of the Chinese economy has produced consumers with higher levels of disposable income, driving FMCG manufacturers to increase supply.
[read more]China’s economic growth has led to massive expansion across all consumer categories as its citizens become more affluent, and, in many cases, have discretionary income for the first time. But one sector stands out for growth even in China: automobile sales.
[read more]More than 1,000 attendees across 420 media, fast-moving consumer goods, auto, financial services and retailing business sectors joined forces at the first-ever Nielsen China Forum where insights transformed into actionable strategies for how to win in China.
[read more]At Nielsen’s recent Consumer 360 conference in India, acclaimed speakers from across the world and industries spoke on topics ranging from social media to government ID systems to consumer trends and 3G access.
[read more]John J. Lewis, President of the North American Consumer division of The Nielsen Company, and Jason Green, Principal at The Cambridge Group, highlight the strategies and key principles described in How Companies Win.
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