Once a novelty, the digital video recorder is now in 38 percent of U.S. homes, and its increasing popularity represents both a blessing and a challenge for the TV and advertising industries.
[read more]Twenty percent of the Vietnamese population is between the ages of 15 and 24, and half of these young people already use mobile services. Like their counterparts in other countries, young people in Vietnam use more data than average.
[read more]A new survey by The Nielsen Company shows that of the 46 percent of Americans shopping this week, one-fifth will wait to shop in order to get last minute deals while nearly 40 percent say they haven’t had time to shop yet.
[read more]It has been almost a year since 3DTV was broadly debuted at the Consumer Electronics Show where nearly all international TV manufacturers demonstrated their new 3DTV capabilities and generated significant buzz around the emerging technology.
[read more]3G mobile rolled out across Vietnam in 2009, and The Nielsen Company used the anniversary of its launch as a check point to survey consumers’ attitudes and assess market awareness of the technology
[read more]It is no secret that young people all over the world have embraced the mobile phone. But who pays for all those mobile services charges?
[read more]Nielsen’s new whitepaper, “Mobile Youth Around the World” reveals that most young people with mobile phones got to choose their own device.
[read more]As U.S. consumers eye a selection of video game consoles this holiday season, their choices offer an increasing array of entertainment features in addition to traditional offline gaming.
[read more]Mitch Barns, president of The Nielsen Company, Greater China, debunked the eight most common myths about the role innovation plays in the Chinese consumer products sector.
[read more]The emerging story in China is how development has spread throughout the country, growing a middle class that has the ability to spend. Residents of lower-tier cities and even those living in rural areas now have greater buying power thanks to economic growth and improving wages.
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Nielsen In The News
