RANK
NAME
BET
DAY
VIEWERS (P2+)
1
AMERICA’S GOT TALENT-TUE
NBC
TUESDAY
13,748,000
2
AMERICA GOT TALENT-WED 9P
NBC
WEDNESDAY
11,256,000
3
NCIS
CBS
TUESDAY
9,721,000
4
MENTALIST, THE
CBS
THURSDAY
9,611,000
5
TWO AND A HALF MEN
CBS
MONDAY
9,312,000
6
BIG BANG THEORY, THE
CBS
MONDAY
8,795,000
7
CSI: MIAMI
CBS
MONDAY
8,521,000
8
SO YOU THINK CN DANCE-THU
FOX
THURSDAY
8,417,000
9
AMERICA GOT TALENT-TUE 8P
NBC
TUESDAY
8,268,000
10
BACHELORETTE, THE
ABC
MONDAY
8,038,000
Source: The Nielsen Company (July 20, 2009 – July 26, 2009)
[read more]RANK
NAME
BET
DAY
VIEWERS (P2+)
1
COPA ORO 2009 24 UNI-07/23/2009
UNI
THURSDAY
5,086,000
2
MANANA PARA SIEMPRE WED-07/22/2009
UNI
WEDNESDAY
4,510,000
3
MANANA PARA SIEMPRE TUE-07/21/2009
UNI
TUESDAY
4,276,000
4
MANANA PARA SIEMPRE MON-07/20/2009
UNI
MONDAY
4,266,000
5
MANANA PARA SIEMPRE FRI-07/24/2009
UNI
FRIDAY
3,910,000
6
MANANA PARA SIEMPRE THU-07/23/2009
UNI
THURSDAY
3,815,000
7
EN NOMBRE DEL AMOR TUE-07/21/2009
UNI
TUESDAY
3,295,000
8
AQUI Y AHORA TUE-07/21/2009
UNI
TUESDAY
3,284,000
9
EN NOMBRE DEL AMOR THU-07/23/2009
UNI
THURSDAY
3,246,000
10
CRISTINA MON-07/20/2009
UNI
MONDAY
3,193,000
Source: The Nielsen Company (July 20, 2009 – July 26, 2009)
[read more]RANK
NAME
BET
DAY
VIEWERS (P2+)
1
BURN NOTICE
USA
THURSDAY
6,803,000
2
CLOSER, THE
TNT
MONDAY
6,601,000
3
NASCAR SPRINT CUP L
ESPN
SUNDAY
6,487,000
4
ROYAL PAINS
USA
THURSDAY
6,205,000
5
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
5,275,000
6
WIZARDS OF WAVERLY PLACE
DSNY
FRIDAY
5,047,000
7
WWE ENTERTAINMENT
USA
MONDAY
5,036,000
8
NCIS
USA
MONDAY
4,871,000
9
NATIONWIDE POST RACE L
ESPN
SUNDAY
4,869,000
10
HANNAH MONTANA
DSNY
SUNDAY
4,797,000
Source: The Nielsen Company (July 20, 2009 – July 26, 2009)
[read more]RANK
NAME
BET
DAY
VIEWERS (P2+)
1
AMERICA’S GOT TALENT-TUE
NBC
TUESDAY
1,500,000
2
LAW AND ORDER:SVU
NBC
TUESDAY
1,099,000
3
CSI: MIAMI
CBS
MONDAY
1,071,000
4
AMERICA GOT TALENT-TUE 8P
NBC
TUESDAY
1,016,000
5
CSI: NY
CBS
WEDNESDAY
981,000
6
MENTALIST, THE
CBS
THURSDAY
950,000
7
SO YOU THINK CN DANCE-WED
FOX
WEDNESDAY
946,000
8
SO YOU THINK CN DANCE-THU
FOX
THURSDAY
900,000
9
NCIS
CBS
TUESDAY
832,000
10
BIG BANG THEORY, THE
CBS
MONDAY
719,000
Source: The Nielsen Company (July 20, 2009 – July 26, 2009)
[read more]Mark Laceky, Vice President, Price & Promotion Practice, North America, The Nielsen Company
The economic downturn continues to put stress on consumers, resulting in accelerating changes in basic purchasing patterns. An important part of the overall equation for consumers is the relationship between price and value. As consumers develop new value systems, how should manufacturers and retailers view and manage the other side of the equation-price?
If your business models and pricing strategies pre-date recent changes in the economy and consumer behavior, you could be headed for trouble. Perhaps now more than …
Warmer weather seems to have thawed the wallets of British consumers, as sales at grocery chains increased 6.6 percent in the four weeks ending July 11th, the best underlying growth in more than 24 months, according to new research from The Nielsen Company. The strong results were driven by sales in fresh foods, soft drinks and general merchandise, the latter showing growth in the high single digits. Unit growth also rose by 2 percent across the sector.
“Shoppers continue to respond to offers, with another all-time high for promotional spend at …
CBS’s The Mentalist” and “CSI” were the number one and number three-ranked primetime telecasts on broadcast TV Thursday, July 23, 2009 with approximately 9.6 and 7.8 million average viewers.
FOX’s “So You Think You Can Dance-Thursday” was ranked second with 8.4 approximately millon average viewers.
Draws 4.1 Million Fewer Viewers Than Third Press Conference
In a continued push for congressional support of health care reform President Obama held his fourth prime time press conference on Wednesday July 22, 2009. The conference was carried live from 8:00PM to approximately 9:00PM on 11 networks. The sum of average audience for those networks was 24,682,519 viewers and had a combined household rating of 16.3. The networks carrying the press conference were ABC, CBS, NBC, Univision*, Telemundo*, BBC-A, BET, CNBC, CNN, FOX News Channel, and MSNBC.
Viewing to last night’s press …
[read more]Ken Cassar, Vice President, Industry Insights, Online Division
I was very interested to hear the news yesterday that Amazon had acquired Zappos for $847 million in cash and stock. Since Zappos founder Tony Hsieh asked and answered some of his own questions about the deal in a letter to employees so I thought it’d be useful to engage in a Q&A with myself about the deal.
1. Why did Amazon buy Zappos?
A: Two numbers answer that succinctly: About 5 percent of Amazon’s sales are apparel/footwear sales, compared …
Todd Hale, Senior Vice President – Consumer & Shopper Insights
A fellow Nielsen associate recently sent me an article she had received from a client about how private label was receiving high acceptance among even affluent American households. While I am a huge fan of the attitudinal insights from consumer survey data, I am also a huge fan of the behavioral insights from consumer panel data. The best of both worlds is when we get to integrate both data types in our analytical work in the consumer packaged goods industry. But …
Nielsen In The News
