Roughly 83 millions viewers tuned in to at least one minute of the telethon, which was carried live on Friday January 22, 2010 from 8:00PM to approximately 10:00PM on 33 networks.
[read more]Over the past six months, Canadian consumers have stopped talking about recession and changed the conversation to recovery.
[read more]Thirty-nine percent of Facebook users in the U.S., U.K. and Australia have already donated to the Haitian earthquake relief efforts. Another 21 percent still plan to do so, according to a joint survey conducted by Facebook and Nielsen.
[read more]As sites like Twitter and Facebook continue to grow, global consumers spent more than five and half hours on social networking sites in December 2009.
[read more]National broadcast and cable TV networks aired over 43,700 hours of sporting events in the U.S. last year, according to new statistics released in Nielsen’s report on “The Changing Face of Sports Media.” Nielsen also found that advertisers spent an estimated $7.6 billion on sports programming alone in 2009.
[read more]Nielsen IAG compiled a list of the most recalled hybrid ads (where sponsor messaging is combined with program or entertainment content) for 2009.
[read more]The majority of Super Bowl viewers enjoy the game’s ads more than the action on the field, according to results of a recent survey by The Nielsen Company.
[read more]The Nielsen Company revealed the impact that a performance on the Sunday Results programme of the UK series X Factor had on digital download sales (online and mobile), online buzz and radio airplay for the special guest stars promoting a track.
[read more]In the wake of Tuesday’s devastating 7.0 earthquake in Haiti, much of what people around the world are learning is coming from social media sources, according to The Nielsen Company.
[read more]The Nielsen Company today reported December 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.
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Nielsen In The News
