Following Nielsen’s presence at ad:tech, Nielsen’s Pete Blackshaw discussed the power of social media as it relates to the future of advertising and marketing.
[read more]Although economic recovery finally seems to be taking root in the U.S., consumers remain cautious when it comes to spending their money. And many analysts believe that shopping behavior that has changed during the recession is permanent. One factor backing up that premise is the continued upswing in coupon use after years of declines.
[read more]A World Series matchup featuring two of the East Coast’s largest media markets led to some of the highest viewership baseball has seen in five years.
[read more]Jon Gibs, VP Media Analytics, The Nielsen Company, led a presentation at ad:tech surrounding the shifting media landscape and the search for a unified measurement form, or gross rating point (GRP) across media.
[read more]If the Internet has truly “arrived” and is being taken seriously, why have we not yet seen significant brand advertising dollars follow?
[read more]Two commercials for Flomax topped the ranking of the most recalled drug/vaccine ads of the 2008-09 TV season, according to an analysis released by Nielsen.
[read more]A Nielsen analysis of a media use study conducted by the Council for Research Excellence (CRE) found that 77% of adults are reached by broadcast radio on a daily basis, second only to television at 95%.
[read more]From digital dads to social media mavens, children redefine how parents and kids communicate using traditional and new media. Just ask the eight-year-olds using cell phones—and not for phone calls alone!
[read more]There’s no place like home for penny-pinching consumers who are eating out less and spending more on perishables. It all adds up to $6 billion in potential market growth.
[read more]Make a dramatic difference by using new models that factor in current market conditions and putting next generation action standards in place that measure all facets of the consumer adoption process.
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