Consumers are shifting to new technologies and devices that make it easier for them to watch the video they want, whenever and wherever they want.
[read more]The vast majority of US smartphone owners have used their mobile devices for shopping-related activities, but when it comes to purchasing, tablets are on top.
[read more]Although the majority of the population is rural (82%), the urban population is growing twice as fast as the rural and over half of Ethiopia’s population is under 20 years old.
[read more]Overall confidence rose in 68 percent of global markets measured, compared to Q4 2011 where confidence increased in 21 percent of global markets.
[read more]Part two of Nielsen’s State of the Media: Advertising & Audiences Report presents an in-depth look at usage by demographic.
[read more]During March 2012, 212 million Americans were active online in March 2012, spending nearly 30 hours on average browsing the web.
[read more]Hispanic consumers’ usage rates of smartphones, television, online video, social networking and other forms of entertainment make them one of today’s most engaged and dynamic targets in the digital space, according to Nielsen’s recent State of the Hispanic Consumer: The Hispanic Market Imperative report.
[read more]While most countries would covet GDP growth of 5.9 percent, that figure represents a fairly significant slow-down for Vietnam, where high inflation and sagging consumer confidence were the key themes of 2011.
[read more]In the first of a three-part series of insights on how and where consumers access TV content—we look at the viewership and advertising across five traditional primetime genres.
[read more]Record Store Day has given independently operating music stores something to sing about — thanks in part to strong vinyl sales.
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