Last year’s Super Bowl was the most watched TV program in U.S. history. With 106.5 million viewers, the game supplanted the long-time leading final episode of M*A*S*H (which had 105.5 million viewers in 1983). Will this year’s NFL championship game beat the record again?
[read more]Recent changes in health care policy related to flexible spending accounts (FSAs) and over the counter (OTC) reimbursement could bring about real shifts in how consumers view their health and wellness options.
[read more]Viewership to last night’s address was down 18% from his address on February 24, 2009 and down 11% from his State of the Union address last year on January 27, 2010.
[read more]Total national television viewing during the storm increased by 8% versus the prior year, about a third higher than the average increase in viewing from the last four major storms.
[read more]Nielsen’s “Year in Sports 2010″ reveals that households earning more than $100,000 are more likely to watch major sporting events like the Super Bowl, World Series or World Cup.
[read more]Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index.
[read more]On January 12, President Obama addressed the country at the memorial service for victims of a mass shooting in Tucson, Arizona. The address was carried live from approximately 8:45pm-9:15pm on seven networks.
[read more]Smaller, immediate trips capture the greatest share of Americans’ shopping trips. The interesting trend, though, is how the smaller trip is gaining in importance at the larger formats such as supercenters, while formats such as grocery are seeing increases in larger trips.
[read more]Americans aged 21-34 are an increasingly influential generation. Alcohol beverage companies need to know their taste and buying preferences in order to take advantage of the trends that can greatly impact business.
[read more]Young people around the world love their mobile phones, but they use them in vastly different ways.
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Nielsen In The News
