Advertising spending in Indonesia posted robust growth in 2010, rising 23% to a total of Rp 60 trillion, according to an analysis by The Nielsen Company.
[read more]As the second most populous country in Latin America and the most populous Spanish-speaking country in the world, Mexico is a vital market for marketers and consumer packaged goods companies to understand.
[read more]According to preliminary results from The Nielsen Company, last night’s broadcast of Super Bowl XLV on FOX had an average audience of 111 million viewers, making it the most watched television program of all time.
[read more]The Green Bay Packers have more online buzz, but the Pittsburgh Steelers may have more web fans this season according to The Nielsen Company. Football fan discussion of the two teams was measured on blogs, message boards, Facebook and Twitter in the week ahead of the NFL championship game between January 25 and February 1.
[read more]Consumer confidence in the Asia Pacific region gained six points year-on-year in the fourth quarter of 2010 to an index level of 97, according to the latest edition of The Nielsen Company’s Global Consumer Confidence Index.
[read more]With sold out ad inventory for this year’s Super Bowl and such a diverse and massive pack of consumers expected to tune in, which advertisers stand the best chance of capturing the audience and getting the greatest return on their investment?
[read more]If Northeast Brazil was its own country, it would rank as the world’s 39th largest economy. But the region’s size and unique qualities make understanding consumers’ consumption habits a difficult task.
[read more]The great majority of U.S. households – 9 out of 10 – tell Nielsen they will be watching Super Bowl XLV at home or at a friend’s or relative’s house instead of watching it from a restaurant or bar.
[read more]Smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the U.S. – namely Asian/Pacific Islanders (45%), Hispanics (45%) and African-Americans (33%), populations that also tend to skew younger.
[read more]Store perimeters have been successful in generating growth as a result of grocer innovation to attract more customers; yet, curiously, the center store is showing declines on a same-store basis.
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Nielsen In The News
