Google was the most visited website in the U.S. during April 2011, with 150 million unique visitors from home and work computers. The most visited sites among U.S. web users remained the same as the month before, but Wikipedia leapfrogged Apple to become the 8th most visited site.
[read more]In April 2011, there were 141.4 million unique U.S. video viewers who streamed 14.7 billion videos and spent an average of 4 hours, 31 minutes viewing video on PCs/laptops from home and work locations.
[read more]From what people watch to what they buy, behavior across ethnic groups in the U.S. is as diverse as the groups themselves. A closer look at the multicultural landscape by The Nielsen Company reveals how consumers utilize the same resources differently.
[read more]As gas prices climb in the U.S., Nielsen is tracking consumer actions at the register and in the home. And while consumers continue to take measures to adjust to rising prices, these actions are not as drastic as those taken in previous years.
[read more]Unlike its U.S. neighbor, where consumers are taking less drastic measures to deal with rising gas prices than in previous years, Canadians continue to feel the pain at the pump.
[read more]Increasingly affluent consumers have become more discerning about where they spend their money and have expanded the types of goods they buy. In short, “one size” shopping no longer works for many consumers, and retailers are adapting to win a bigger share of wallet.
[read more]The recession was a wake up call to a new conscientious consumer, where spare cash is low and prices are high. Three key trends are defining the new Canadian consumer marketplace.
[read more]Music sales in the U.S. are up 1.6 percent in 2011, according to The Nielsen Company, as digital album and track sales saw dramatic growth through May 8. Digital retailers received more than half of all music transactions, propelling a 12.4 percent growth in sales over last year.
[read more]Whether due to love of horse racing or mint juleps and big hats, the Kentucky Derby continues to grow in popularity.
[read more]With new entrants like the Samsung Galaxy and the Motorola Xoom, the market for tablet computers is heating up in the United States, even though iPad continues to dominate the conversation – and market.
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Nielsen In The News
