When it comes to the Royal Wedding, U.S. media outlets have out-published the Brits, according to The Nielsen Company, which analyzed online buzz in the United States, United Kingdom and Australia.
[read more]With the 2011 TV Upfronts (the new season preview/meetings between TV studios and advertisers) in full swing, Nielsen takes a look at emerging trends in TV viewing.
[read more]It’s a new era in Indonesia: global capital markets have recovered significantly since the financial crisis of 2008, and in 2010 the GDP grew 6.1 percent and GDP per capita hit US$3,000, according to the IMF World Fact Book.
[read more]The significant emotional burden caused by the events at the Fukushima power plant in Japan ignited the attention of Italians who will soon be called on to express their opinion towards nuclear power in a June referendum. In 1987, Italian citizens voted to abolish nuclear power after the Chernobyl nuclear power disaster, but the government wants to return to it.
[read more]According to The Nielsen Company’s latest research on mobile applications, most mobile app downloaders are concerned about privacy when it comes to sharing their location via mobile phone.
[read more]For the second year in a row, Kia’s hip hamsters helped the automaker roll home with The Nielsen Company’s 5th Annual Nielsen Automotive Ad of the Year award.
[read more]Women are utilizing new technologies in their own way and are most likely to adopt new technology when it is social and relevant—that is, when it seamlessly improves their day-to-day lives
[read more]By 2050, Hispanics are projected to account for more than 30 percent of the U.S. population – a significant growth driver that marketers can no longer overlook.
[read more]From the airport to the elevator, the gym to the gas station, digital location-based video ad exposures are seeing marked growth, according to The Nielsen Company’s Fourth Screen Network Audience Report.
[read more]Online video usage in the U.S. is up during March, rebounding from the declines typical of the shorter month of February.
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Nielsen In The News
