On Sunday, May 1, 2011, President Obama announced that U.S. military forces killed Osama bin Laden in a targeted attack. The address was carried live from approximately 11:35 PM- 11:44 PM ET on 9 networks. The sum of the average audience for those networks was 56,512,179 viewers, with a combined household rating of 33.9. The networks carrying the address included ABC, CBS, NBC, TEL, UNI, CNN, FOXNC, HLN and MSNBC.
[read more]The Nielsen Company announced the 2012 Advance/Preliminary TV Household Universe Estimate (UE) is 114.7 million, down from 115.9 million in 2011.
[read more]Volkswagen’s Little Darth Vader ad, where a small boy is stunned by his powers, was not only a standout commercial in this year’s Super Bowl, but it also took the top spot among Most Liked new ads of the entire first quarter 2011.
[read more]On Friday, April 29, 2011, the much anticipated Royal Wedding of Prince William and Kate Middleton took place at Westminster Abbey. The wedding coverage was carried live from aapproximately 6AM- 7:15AM on 11 networks.
[read more]According to Nielsen’s latest survey of mobile app downloaders, that is, consumers who have downloaded an app in the past 30 days, if you want to understand the consumer landscape for mobile apps, you have to understand the Apple iOS and Google Android ecosystems.
[read more]Even though mobile phones tend to be thought of as personal, it is not unheard of to have other people download apps onto one’s phone.
[read more]With new daily deal sites entering the fray on a regular basis, The Nielsen Company took a look at this popular genre, revealing who Groupon and Living Social’s audiences are and what couponers online want.
[read more]A look at the Nielsen/E-Poll N-Scores of the No. 1 football draft picks from the past decade—as well as a review of the top 10 N-Scores of current NFL players—found that draft position rarely translates into long-term marketability.
[read more]According to the latest figures, 31 percent of consumers who plan to get a new smartphone indicated Android was now their preferred OS.
[read more]The number of Malaysians accessing the Internet hit 41 percent in 2010, a 15 percent increase over the previous year, according to The Nielsen Company’s Mobile Insights Survey.
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