Coupon enthusiasts are the driving force behind exploding redemption rates, according to new findings from Nielsen’s Homescan. Eighty-one percent of the units purchased using manufacturer coupons came from just 19 percent of U.S. households
[read more]Nielsen’s survey of more than 18,250 affluent individuals across 35 Indian metro areas, initiated a new method of defining affluence.
[read more]When it comes to making television programs available online, many companies are testing the consumer adoption of different business models and the technology required for each.
[read more]99.4 percent of U.S. homes are able to receive digital television signals, a gain of more than a half million homes in the last month. This is a gain of more than 572,000 homes in the last month and 1.8 million homes…
[read more]Social media has not only transformed how consumers shop, but it has empowered them to advocate for the products and stores they love. Retailers need to communicate in a way that encourages trust, engagement, customer satisfaction and, ultimately, advocacy.
[read more]Television rarely gets any more real or dramatic than A&E’s highly-rated Intervention series. But how did viewers perceive the commercials that aired during the show? The answers were found deep in the subconscious level of the brain.
[read more]U.S. shoppers are trimming down shopping lists, downloading coupons, opting out of pricey goods and downshifting to less expensive product and channel alternatives. Three retail trends prevail in this recessionary economy.
[read more]U.S. Hispanics are not much different than the rest of the population when it comes to concerns about the economy. However, there are differences when it comes to shopping and purchasing patterns, unemployment fears and retirement concerns.
[read more]Nielsen estimates a continued increase of Hispanic TV homes (2.3%) in comparison to total U.S. TV homes (0.3%) for the 2009-2010 TV season.
[read more]Megabranding can be an effective strategy for marketers to drive growth and efficiency from power brands across related product categories under the right conditions. Executing the strategy successfully involves careful understanding of the brand’s specific equity and leveraging it for competitive advantage with robust marketing support.
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