Billions of dollars are spent every year researching and launching new products in China. In a recent Nielsen study of major industries, new products contribute over 75 percent of annual growth in China, which equates to 56 trillion RMB.
[read more]There’s a kind of magic that happens when you liberate numbers from the confines of a spreadsheet and find a hidden nugget of insight. The reason for this actually isn’t that magical – it has to do with the way the brain processes information.
[read more]Roughly a year ago, less than 40 percent of mobile subscribers in the U.S. had smartphones. Today, one in two mobile subscribers has a smartphone and that figure is moving steadily upwards.
[read more]According to Nielsen’s global survey of multi-screen media usage, watching video content on computers has become just as common as watching video content on television among online consumers.
[read more]A recent Nielsen survey of U.S. smartphone owners who report using their mobile phones while shopping in a store, indicates that consumers use their phones differently depending on the type of store.
[read more]Whether to look up the latest product reviews or to connect with other moms through social networks, American moms are particularly active online.
[read more]Nielsen Informate notes that in India, women spend the same amount of time on their smartphones as compared to men. However, there are sharp contrasts in how they use their phones.
[read more]Recently, we challenged information design enthusiasts of all experience levels to use Nielsen data and create compelling visual stories and insights as part of the Nielsen Data Visualization Contest. We’re pleased to announce the winner of the Judge’s Choice Award is Dustin Poh, a student at Montclair State University.
[read more]U.S. television ad spend was up 4.5 percent in 2011, according to the third and final part of Nielsen’s Advertising & Audiences Report.
[read more]In March 2012, a majority (50.4%) of U.S. mobile subscribers owned smartphones, up from 47.8 percent in December 2011.
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Nielsen In The News
