Chinese consumer confidence continues to build going into 2010, up three points since the third quarter of 2009 and reaching highs not seen since the second half of 2007
[read more]Nielsen’s regional experts share insights on confidence, media trends, and what next for the increasingly diverse, demanding, and connected global consumer.
[read more]One common misconception heard frequently is that healthy eating has become too expensive—that the struggling economy has driven U.S. families to make poor nutritional choices.
[read more]More than 48 million viewers across 34 million homes tuned into to President Obama’s State of the Union address which was broadcast on 11 networks.
[read more]It’s the economy! Organics enjoyed stratospheric growth in four of the last five years, but the economic crunch took a bite out of that trajectory in 2009.
[read more]Roger Entner, Senior Vice President, Research and Insights, Telecom Practice looks at the habits, cost, and growth of text messaging done by American teens.
[read more]Driven by a more positive outlook on job prospects and personal finances, Hong Kong consumers are boosting consumption and spending
[read more]Mirroring the sentiments of consumers in many other countries, the British are feeling increasingly positive about their job prospects and personal finances but remain cautious
[read more]Facebook and The Nielsen Company today announced that Nielsen BrandLift™, which uses the Facebook platform to measure the effectiveness of online brand advertising, is now available in the UK.
[read more]Consumers in the U.S. might be trimming the fat from their budgets and diets, but contrary to predictions, they continue to demonstrate a healthy appetite for foods featuring health and wellness claims.
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