Ninety-eight percent of Chinese people can name the five Fuwa who will serve as the official mascots of the upcoming Beijing Olympics, according to recent research conducted by Nielsen.
The survey, conducted in late June, also found that the Fuwa are popular in China. Sixty percent of respondents said they “like” or “really like” them, while more than 20% were neutral, and just 15% said they “dislike” the Fuwa.
Those who recognize the Fuwa also appear to be spending money on official Olympic merchandise featuring their images. Fifty-seven percent of the respondents …
NBC’s “America’s Got Talent” claimed the top slot by an unusually wide margin in Nielsen’s ranking of primetime broadcast TV programs for July 22, 2008. The show drew an audience of 13.2 million viewers Tuesday night.
ABC’s “Wipeout” and CBS’s “NCIS” came in second and third, respectively, with 9.9 million viewers and 8.5 million viewers each.
RANK
NAME
NETWORK
VIEWERS (P2+)
1
AMERICA’S GOT TALENT
NBC
13,236,000
2
WIPEOUT
ABC
9,985,000
3
NCIS
CBS
8,524,000
4
CELEBRITY FAMILY FEUD
NBC
7,276,000
5
PRIMETIME: FAMILY SECRETS
ABC
6,721,000
6
LAW AND ORDER:SVU
NBC
6,601,000
7
BIG BROTHER 10-TUE
CBS
6,073,000
8
WITHOUT A TRACE
CBS
5,695,000
9
I SURVED-JAPANESE GM SHOW
ABC
5,548,000
10
HOUSE
FOX
5,204,000
Source: The Nielsen Company (July 22, 2008)
Overall, NBC won the night — with an average audience of 9,074,000 viewers, while ABC took …
[read more]More than half (55%) of UK consumers are cutting back on food purchases, Nielsen reported Wednesday. Last year, Nielsen’s Homescan survey found that just a third (36%) of UK consumers were trying to reduce grocery spending.
Meanwhile, sales at low-cost food retailers are growing. In the last 12 weeks, Tesco’s sales were up 6.1% over the same time perod last year. Sales at Asda (+8.9%) and Morrison’s (+9.5%) grew by even larger percentages during the same period.
“Shoppers have been making fewer visits to the major supermarkets,” Mike Watkins, Senior Manager, Retailer …
Offline businesses can no longer afford to forego investing in Websites and online advertising, Nielsen reported Tuesday.
A new survey conducted in May by Nielsen Online found that 80% of consumer electronics purchasers visited a store’s Website before buying a product in-store. The survey also found that most consumers (58%) prefer using the Internet for product research — compared with only 25% that prefer to do their research in a brick and mortar store.
The results indicate that consumers are increasingly turning to the Internet to conduct research before visiting local stores to make …
On Wednesday, Wolters Kluwer Health and Nielsen announced the creation of the Healthcare Consumer Informatics Alliance, which will provide data on consumers’ healthcare purchases, attitudes, and behaviors to healthcare marketers.
The Healthcare Consumer Informatics Alliance combines Nielsen’s knowledge of the consumer health and media space with Wolters Kluwer Health’s expertise in prescribed pharmaceuticals.
Nielsen’s data assets include television and online ratings, consumer packaged goods marketing information, and others, while Wolters Kluwer Health brings de-identified longitudinal patient and dispensed pharmacy data.
A joint consulting team, with members from both companies, has also been created.
View …
CBS’s “Two and a Half Men,” “CSI: Miami,” and “Old Christine” claimed three of the top four slots in Nielsen’s ranking of primetime broadcast TV programs for Monday, July 21, 2008.
“Two and a Half Men” and “CSI: Miami” claimed first and second place, respectively, while “Old Christine” placed fourth. FOX’s “House” claimed third place.
RANK
NAME
NETWORK
VIEWERS (P2+)
1
TWO AND A HALF MEN
CBS
9,762,000
2
CSI: MIAMI
CBS
8,134,000
3
HOUSE-MON 9P
FOX
7,898,000
4
OLD CHRISTINE
CBS
7,399,000
5
BONES-MON 8P
FOX
6,479,000
6
NASHVILLE STAR
NBC
5,847,000
7
HOW I MET YOUR MOTHER
CBS
5,748,000
8
BIG BANG THEORY, THE
CBS
5,470,000
9
AMERICAN GLADIATORS
NBC
5,210,000
10
DATELINE NBC-MON
NBC
5,145,000
Source: The Nielsen Company (July 21, 2008)
Overall, CBS won the night — with an average audience of 7,441,000 viewers. FOX …
[read more]In the U.S., food and gasoline prices are surging — along with unemployment, personal debt, and foreclosure rates.
These are just a few of the economic pressures that have forced U.S. consumers to change the “what, when and how” of their spending, James Russo, Vice President, Food Sector Marketing, Nielsen, writes in the July issue of Nielsen’s “Consumer Insight” online newsletter.
Drawing on data culled from across Nielsen’s global marketing, media, entertainment, and retailing services, Russo demonstrates how consumers and retailers are adapting to the tough economic conditions. His advice for manufacturers …
RANK
NAME
NETWORK
VIEWERS (P2+)
1
HOME RUN DERBY – L (2008 STATE FARM HOME RUN DERBY PRELUDE)
ESPN
9,116,000
2
CLOSER, THE
TNT
7,809,000
3
HOME RUN DERBY – L
ESPN
6,030,000
4
MONK
USA
5,639,000
5
AVATAR: SOZINS COMET
NICK
5,585,000
6
SAVING GRACE
TNT
5,156,000
7
PSYCH
USA
4,890,000
8
BURN NOTICE
USA
4,865,000
9
LAW & ORDER: CI (ORIG)
USA
4,834,000
10
WWE ENTERTAINMENT (WWE RAW)
USA
4,789,000
Source: The Nielsen Company (July 14, 2008 – July 20, 2008)
[read more]RANK
NAME
NETWORK
VIEWERS (P2+)
1
FOX MLB ALL-STAR GAME(S)
FOX
14,540,000
2
AMERICA’S GOT TALENT
NBC
12,793,000
3
FOX MLB ALL-STAR PRE(S)
FOX
10,371,000
4
CRIMINAL MINDS
CBS
9,260,000
5
SO YOU THINK CN DANCE-WED
FOX
9,010,000
6
CSI
CBS
8,919,000
7
WIPEOUT
ABC
8,652,000
8
CSI: NY
CBS
8,601,000
9
SO YOU THINK CN DANCE-THU
FOX
8,396,000
10
TWO AND A HALF MEN
CBS
8,390,000
Source: The Nielsen Company (July 14, 2008 – July 20, 2008)
[read more]The Nielsen Company announced Tuesday it has extended its agreement with The Procter & Gamble Company (P&G) to provide U.S. consumer marketing information and insights. Nielsen currently provides marketing information services to P&G in more than 65 countries in Europe, Asia, Latin America, Middle East and Africa.
Under the multi-year agreement, Nielsen will provide P&G with retail tracking, insights on consumer purchase behavior, marketing analytics, and Nielsen Answers™, Nielsen’s technology-based business intelligence solution.
“P&G chose Nielsen for our technology capabilities, our deep, rich content, our strong focus on process improvement and productivity and …
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