Despite mounting economic pressures, first quarter global advertising spending was up 4% from the same time period last year, according to Nielsen.
Ad spending in Africa grew by over 16%, while the Asia Pacific region recorded almost 10% growth during Q1 2008. In North America and Europe, growth was considerably slower — North America’s ad spending figures climbed by just 1%, while spending in Europe remained flat (-0.4%).
Healthcare retained the majority share of ad spending, with just over 10% of all advertising activity during the first quarter of the year. Advertising …
CBS’s “Flashpoint” and “Numbers” were the top two primetime telecasts on broadcast TV for Wednesday, July 18, 2008. NBC’s “Dateline” claimed third place.
NBC’s back-to-back telecasts of “Most outrageous Moments,” ranked 8th and 9th, also made the top ten.
RANK
NAME
NETWORK
VIEWERS (P2+)
1
FLASHPOINT
CBS
7,115,000
2
NUMB3RS 9PM
CBS
6,440,000
3
DATELINE FRI
NBC
5,753,000
4
GHOST WHISPERER
CBS
5,500,000
5
AMER FUNN HOME VIDEOS-FRI
ABC
4,818,000
6
20/20-FRI
ABC
4,639,000
7
FRIDAY NIGHT SMACKDOWN
CW
4,339,000
8
MOST OUTRG MOMENTS 8P
NBC
4,062,000
9
MOST OUTRG MOMENTS 830P
NBC
3,912,000
10
AL DIABLO CON GUAPOS FRI
UNI
3,883,000
Source: The Nielsen Company (July 18, 2008)
Overall, CBS won the night — with an average audience of 6,352,000 viewers, while NBC took second place with 5,163,000 average viewers. The CW and ABC claimed distant …
[read more]MarketWatch reported last week that Google increased its share of the U.S. online search market by 19% over June 2007, according to Nielsen Online. The company now controls 59% of the market.
Yahoo’s share declined by 12.4% to 16.6.% during the same time period, while Microsoft’s share grew by 12.5% to 14.1%, according to Nielsen Online.
On Monday, the Los Angeles Times ran a feature on television product placement and Nielsen’s efforts to measure this fast growing new segment of the advertising industry.
The story focused on Nielsen’s Product Placement Service, which tracks product placement occurrences, and Nielsen IAG, which measures the effectiveness of advertising and product placements.
Alan Gould, Co-Chief Executive, Nielsen IAG, told the LA Times that Nielsen aims to provide the first comprehensive service for tracking product placement. “If we do our jobs correctly, we will become the dominant way in which the industry measures …
CBS’s “CSI” was the number one primetime broadcast telecast for Thursday, July 17, 2008. But FOX dominated the top three with “So You Think You Can Dance” and “Are You Smarter Than A Fifth Grader,” which claimed the second and third slots, respectively.
RANK
NAME
NETWORK
VIEWERS (P2+)
1
CSI
CBS
8,919,000
2
SO YOU THINK CN DANCE-THU
FOX
8,396,000
3
SMARTER THAN 5TH GRADER
FOX
7,687,000
4
GREATEST AMERICAN DOG
CBS
6,971,000
5
HOPKINS
ABC
6,008,000
6
SWINGTOWN
CBS
5,325,000
7
PREMIOS JUVENTUD 08 7/17(S)-07/17/2008
UNI
5,198,000
8
LAST COMIC STANDING 6
NBC
4,492,000
9
GREY’S ANATOMY-THU 9PM
ABC
3,350,000
10
UGLY BETTY
ABC
3,217,000
Source: The Nielsen Company (July 17, 2008)
Overall, FOX won the night — with an average audience of 8,042,000 viewers, while CBS took second place with 7,141,000 average viewers. Univision and …
[read more]In separate reviews published Thursday, CNBC’s Gloria McDonough-Taub and TIME’s Andrea Sachs praised “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000” (Doubleday), the new book from Nielsen Online’s Executive Vice President of Digital Strategic Services, Pete Blackshaw.
Sachs concluded that the book, which offers guidance for marketing to Web-empowered consumers, “deserves a spot on the desk of every executive who worries about his company’s reputational risk.”
In her “Bullish on Books” blog, McDonough-Taub echoed that advice: ”‘Satisfied Customers’ is a great guide for business leaders and marketing officers who want to build …
Anheuser-Busch’s acquisition by Belgian brewer InBev won’t halt the beer maker’s prodigious sports marketing efforts.
The St. Louis Post-Dispatch reported Friday that Anheuser-Busch executives sought to calm fears that its sports marketing would be curtailed by InBev.
The story noted that Anheuser-Busch, one of the biggest money machines in the U.S. sports industry, spent approximately $482 million last year on U.S. advertising, according to Nielsen. About 60% of that — $285 million — paid for TV advertising on sports.
CBS’s “Criminal Minds” and “CSI: NY” were the number one- and number three-ranked primetime telecasts on broadcast TV for Wednesday, July 16, 2008.
FOX’s “So You Think You Can Dance” was sandwiched between the two, in second place.
NBC’s back-to-back telecasts of “Baby Borrowers” claimed the 5th and 10th spots, while two Univision programs, “Al Diablo Con Guapos” (#7) and “Fuego en la Sangre” (#9), also made the top ten.
RANK
NAME
NETWORK
VIEWERS (P2+)
1
CRIMINAL MINDS
CBS
9,260,000
2
SO YOU THINK CN DANCE-WED
FOX
9,010,000
3
CSI: NY
CBS
8,601,000
4
PRIMETIME: CRIME
ABC
6,440,000
5
BABY BORROWERS
NBC
5,934,000
6
BIG BROTHER 10-WED
CBS
5,756,000
7
AL DIABLO CON GUAPOS WED
UNI
4,657,000
8
CELEBRITY CIRCUS
NBC
4,547,000
9
FUEGO EN LA SANGRE WED
UNI
4,164,000
10
BABY BORROWERS 8P
NBC
4,017,000
Source: …
[read more]Figures released earlier this week by Nielsen Mobile estimate that 19 million people (7% of wireless subscribers) have downloaded mobile video games.
Newcomer “Guitar Hero III” and classics like “Tetris” and “PAC-MAN” were among the top-selling games for Q1 2008, according to Nielsen.
The research also shows that since December 2007, total purchases of “Guitar Hero III” have increased each month, making it the most successful game in the fast-growing rhythm game genre.
Overall Top 5 Game Titles (by revenue share):
1. Tetris
2. Bejeweled
3. Are You Smarter Than A 5th Grader?
4. Guitar Hero III
5. …
MediaPost’s MediaDailyNews reported Thursday that DVR’s are now in 25% of U.S. homes — an increase of 5% from nine months ago, according to Nielsen.
The data from Nielsen confirms anecdotal evidence indicating that DVR users are passionate about the devices. The story noted that in 30% of the estimated 28 million homes with DVRs, the devices are connected to more than one TV set.
Nielsen In The News
