With Boston and Vancouver facing-off for bragging rights as the Stanley Cup champ, which home country—the U.S. or Canada—has the most marketable players?
[read more]According to Nielsen surveys and buzz data, consumers are eagerly anticipating Nintendo’s announcement of a new video game console.
[read more]In 2010, U.S. online CPG sales reached $12 billion, representing about two percent of all CPG sales. That sales rate is expected to double in four years to $25 billion by 2014. Several market factors and forces are at play making CPG ripe for e-commerce opportunity.
[read more]Smartphones and the consumption of mobile data continue to grow in popularity in the U.S. – 37 percent of mobile consumers now have one – and smartphones with Google’s Android operating system (OS) are proving to be the most popular flavor.
[read more]According to a study on social media usage by The Nielsen Company conducted in collaboration with AbsolutData, nearly 30 million Indians who are online are members of social networking sites and about two-thirds of them spend time on these social networking sites daily.
[read more]Almost half of online consumers in Southeast Asian countries who say they do not own a smartphone, say they plan on buying a smartphone in 2011 according to a recent global online survey from The Nielsen Company.
[read more]Global consumer confidence rose two points in the first quarter of this year to an index of 92 driven by record confidence gains in the Middle East/Africa following social and political unrest in the region and strong-performing Asia Pacific economies.
[read more]Oprah’s Book Club—with picks ranging from older classics to lesser known works to Pulitzer Prize-winners—became a coveted and exclusive fraternity founded in 1996, with branded special editions selling more than 22 million copies in the past 10 years.
[read more]The Nielsen Company’s most recent research on mobile connected devices sheds new light on how consumers are using their tablets, eReaders and smartphones – and where they are using them, too.
[read more]Google was the most visited website in the U.S. during April 2011, with 150 million unique visitors from home and work computers. The most visited sites among U.S. web users remained the same as the month before, but Wikipedia leapfrogged Apple to become the 8th most visited site.
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Nielsen In The News
