The new book from Pete Blackshaw, Nielsen Online’s EVP of Digital Strategic Services, is continuing to garner critical praise.
On Monday, Adweek and the Miami Herald published reviews of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000” (Doubleday). The Herald referred to Blackshaw as a “guru on customer interaction,” while Adweek’s review featured a video interview with the author (full disclosure: Adweek is owned by Nielsen) .
“Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000” has also received rave reviews from CNBC’s Gloria McDonough-Taub and TIME’s Andrea Sachs.
Ad Age reported Monday on the next-generation, in-store digital TV and signage network that Wal-Mart is preparing to unveil.
The story noted that the in-store-media industry is facing new pressure to show its effectiveness, and cited Nielsen’s new Prism system, which measures in-store audiences and sales impact from in-store promotions and media.
As a charter backer of Prism, Wal-Mart allows Nielsen access to some of its scanner data, AdAge reported. The goal is to track in-store marketing and media the way traditional media are measured — making it easier to tap media budgets, …
Nielsen announced Monday it will combine consumer personality profiles from Mindset Media with Nielsen Homescan consumer panel data. The personality profiles will help consumer packaged goods (CPG) manufacturers and retailers identify specific personality traits that drive consumer purchasing behavior and brand affinity.
For example, the new data might inform a marketer of tooth whitening products that people who are considered “Carefulness 5” in Mindset Media parlance — those who avoid haste and impulse — are 56% more likely to purchase tooth whitening strips than other consumers. The company could then use that data …
FOX’s “So You Think You can Dance” claimed the top slot — for the second night in a row — in Nielsen’s ranking of primetime broadcast TV programs for Thursday, July 24, 2008.
CBS’s “CSI” edged past FOX’s “Are You Smarter Than a Fifth Grader” to secure second place. “CSI” drew 7.5 million viewers Thursday night, while “Are You Smarter Than a Fifth Grader” drew 7.4 million viewers.
RANK
NAME
NETWORK
VIEWERS (P2+)
1
SO YOU THINK CN DANCE-THU
FOX
8,377,000
2
CSI
CBS
7,561,000
3
SMARTER THAN 5TH GRADER
FOX
7,417,000
4
FLASHPOINT
CBS
6,695,000
5
GREATEST AMERICAN DOG
CBS
6,068,000
6
HOPKINS
ABC
5,316,000
7
LAST COMIC STANDING 6
NBC
4,252,000
8
FUEGO EN LA SANGRE THU
UNI
4,121,000
9
AL DIABLO CON GUAPOS THU
UNI
3,937,000
10
GREY’S ANATOMY-THU 9PM
ABC
3,597,000
Source: …
[read more]Web surfing is booming in China. The New York Times and CNN.com reported Friday that China recently surpassed the U.S. to become the world’s biggest Internet population.
In June, there were 253 million people online in China, the government reported Friday. The new figures indicate that China’s Internet population grew by 56% in the last year.
In comparison, the stories noted that the U.S. had approximately 223.1 million Internet users in June, according to Nielsen Online.
FOX’s “So You Think You can Dance” claimed the top slot by a tight margin in Nielsen’s ranking of primetime broadcast TV programs for July 23, 2008. The show drew an audience of 8.5 million viewers Wednesday night.
CBS’s “Criminal Minds” and “CSI: NY” came in second and third, respectively, with 8.4 million viewers and 7.5 million viewers each.
RANK
NAME
NETWORK
VIEWERS (P2+)
1
SO YOU THINK CN DANCE-WED
FOX
8,599,000
2
CRIMINAL MINDS
CBS
8,437,000
3
CSI: NY
CBS
7,533,000
4
PRIMETIME: CRIME
ABC
6,350,000
5
BIG BROTHER 10-WED
CBS
6,219,000
6
BABY BORROWERS
NBC
4,734,000
7
AL DIABLO CON GUAPOS WED
UNI
4,633,000
8
LAW AND ORDER
NBC
4,569,000
9
FUEGO EN LA SANGRE WED
UNI
4,390,000
10
SUPERNANNY
ABC
3,905,000
Source: The Nielsen Company (July 23, 2008)
Overall, FOX (8,599,000 viewers) edged past …
[read more]In the nine weeks leading up to its release, “The Dark Knight” had almost twice as much television advertising (2,401 units) as “Batman Begins” (1,287 units), according to Nielsen Monitor-Plus.
The strong advertising push for “Dark Knight” may have contributed to the film’s record-breaking opening weekend. “Dark Knight” earned $158.4 million last weekend, while “Batman Begins” took in just $46.9 million in its first weekend.
Nielsen’s data included TV advertising units for approximately nine weeks leading up to the release of both films: May 9, 2008 – July 6, 2008 (”The Dark Knight”) and April 3, 2005 …
Investor’s Business Daily reported Wednesday that Amazon.com reported impressive second-quarter profits and sales, exceeding analysts’ expectations.
The company’s sales for the most recent quarter grew 41% to $4.06 billion, and its operating income increased by 86% to $217 million.
The story noted that Web traffic to Amazon.com grew 10% from last year — up from 49.3 million visitors in Q2 2007 to an average audience of 54.4 million in Q2 2008, according to Nielsen Online.
In May, Nielsen ranked Amazon.com second among U.S. online retailers, in terms of total purchases.
Nielsen announced Thursday that it will join forces with the Pacific Asia Travel Association (PATA) to study travel consumers in India.
Based on a sample of 2,000 respondents across 10 cities in India and updated annually, the Indian Outbound Travel Monitor will explore the behavior and considerations of Indian travelers when planning for, during, and after a trip abroad.
The Monitor, which will track travelers’ destination preferences and travel decision-making processes, aims to help tourism professionals identify and optimize growth opportunities in India.
The Indian outbound travel market has expanded by nearly 10% annually …
Ninety-eight percent of Chinese people can name the five Fuwa who will serve as the official mascots of the upcoming Beijing Olympics, according to recent research conducted by Nielsen.
The survey, conducted in late June, also found that the Fuwa are popular in China. Sixty percent of respondents said they “like” or “really like” them, while more than 20% were neutral, and just 15% said they “dislike” the Fuwa.
Those who recognize the Fuwa also appear to be spending money on official Olympic merchandise featuring their images. Fifty-seven percent of the respondents …
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