According to a Q1 2011 survey, 39.2 percent of mobile consumers in Spain now have smartphones. Nokia’s Symbian operating system remains the most popular with 65 percent market share, despite a 9 point decline since Q4 2010.
[read more]A recent survey of the top 300 advertising agencies in Brazil, Argentina, and Mexico, which was undertaken by Nielsen on behalf of the Mobile Marketing Association (MMA) in Latin America, underlined the tremendous growth potential of mobile media in the region.
[read more]In the Cross-Platform Report, Nielsen finds a resounding trend: Americans are spending more time watching video content on traditional TVs, mobile devices and the Internet than ever before.
[read more]During May 2011 Google was the most visited website in the U.S. with 155 million unique visitors from home and work computers. The most visited sites among U.S. web users remained largely the same as the month before, while Apple switched positions with Wikipedia to become the 8th most visited site.
Overall web activity increased slightly in May, and among the Top 10 sites Apple witnessed the highest increase in monthly visitors, with more than 5.7 percent more uniques during May. Facebook also increased unique U.S. visitors by 4.7 percent compared …
Nielsen Online Campaign Ratings measures the true audience of an online ad campaign by combining Nielsen panel data with aggregated, anonymous demographic data from online data providers. Using this unique hybrid approach, Nielsen is able to measure online advertising campaigns of nearly any size, running nearly anywhere on the web.
[read more]For most of the past two years, Vietnam has been on a roll. Virtually untouched by the global economic downturn, the country posted strong GDP growth. Consumer confidence, while fluctuating quite a bit, generally ranked among the highest of the 55 countries monitored by Nielsen on a quarterly basis.
[read more]A new Nielsen advertising fact sheet details ad spend and effectiveness trends, as well as the latest insights on branded entertainment.
[read more]The complexity of operating in the Italian marketplace was a clear refrain heard repeatedly during Linkontro, Nielsen’s flagship client event in Italy.
[read more]Asia Pacific has seen rapid growth in the fast moving consumer goods (FMCG) sector over the past few years. Thailand has experienced solid growth – up 6.4 percent in 2010 compared to 2009 – but much of that growth came from increased volume, not value, thereby resulting in pinched margins for FMCG manufacturers.
[read more]Nielsen congratulates the class of 2011 and takes look at today’s American teen, raised in an age dominated by media choices like never before—from the Internet to cable channels to web connected devices galore.
[read more]
Nielsen In The News
