The total number of U.S. television households for the 2008-2009 TV season has grown to 114.5 million — up 1.5% from last year, Nielsen reported Thursday.
U.S. television viewers also increased by 1.3%, to a total of nearly 290 million people (age two and older), with older viewers (age 55+) showing the fastest growth rate (+2.7%).
The new figures, Nielsen’s TV Universe Estimate for the 2008-2009 TV season, will be reflected in Nielsen’s national TV ratings as of September 1, 2008.
Nationally, in comparison to the total number of TV households, the number of Hispanic …
Almost 26 million people watched the second night of the 2008 Democratic National Convention — a 16% increase from 22.3 million viewers on the opening night of the convention.
Tuesday night’s speeches, which featured Senator Hillary Clinton’s much anticipated keynote address, continued to draw a large proportion of African Americans (12.7% of all African American viewers tuned in).
Viewers age 55 and older also continued to dominate Tuesday night’s TV audience, with 20% of all Americans in that age group watching the convention coverage on ABC, CBS, NBC, CNN, FOX News Channel, MSNBC, BET, …
NBC’s “America’s Got Talent” claimed the top spot in Nielsen’s ranking of primetime broadcast TV programs for Tuesday, August 26, 2008.
The telecast drew an average audience of 11.1 million viewers, while CBS’s “NCIS” and FOX’s “House” were ranked second and third, respectively, with 7.5 million and 6.8 million average viewers each.
Coverage of the second night of the Democratic National Convention on NBC and ABC also made the top ten.
RANK
NAME
NETWORK
VIEWERS (P2+)
1
AMERICA’S GOT TALENT
NBC
11,118,000
2
NCIS
CBS
7,453,000
3
HOUSE
FOX
6,808,000
4
WIPEOUT
ABC
6,325,000
5
BIG BROTHER 10-TUE
CBS
6,284,000
6
DECISION ‘08 DEM CONV TUE(S)-08/26/2008
NBC
5,976,000
7
AL DIABLO CON GUAPOS TUE
UNI
5,317,000
8
FUEGO EN LA SANGRE TUE
UNI
5,218,000
9
HOUSE-TUE 8P
FOX
4,867,000
10
VOTE2008:DEM NAT CONV-TUE(S)-08/26/2008
ABC
4,758,000
Source: The …
[read more]Advertising in Taiwan grew by one percent to reach NT$22.23 billion during the first half of 2008, according to a report released Wednesday by Nielsen Advertising Information Service.
The modest first-half increase — driven largely by Kuomintang (+2,134%; NT$164 million) and Democratic Progressive Party (+2,938; NT$70 million) political advertising — is the first advertising growth since 2004 for Taiwan’s struggling advertising market.
Radio (+19%) and terrestrial TV ads (+12%) recorded significant growth, while print and outdoor advertising continued to struggle.
The FarGlory Group, a leading property developer in Taiwan, was again the top …
More than 22 million people — and 17 million U.S. households — watched the first night of the 2008 Democratic National Convention on Monday, August 25.
A large percentage of African American households (24%) tuned in for the night’s speeches, which included a keynote address by Michelle Obama.
Among White households in the U.S., 14.6% watched the convention Monday night, while just 7.3% of Hispanic households tuned in.
Viewers age 55 and older also dominated the TV audience Monday night – 16.6% of all Americans in that age group watched the first night of convention coverage broadcast live during primetime on ABC, CBS, NBC, …
DATE
NETWORK
VIEWERS (P2+)
FRIDAY, AUGUST 8, 2008
(OPENING CEREMONY)
NBC
34,891,000
SATURDAY, AUGUST 9, 2008
NBC
24,082,000
SUNDAY, AUGUST 10, 2008
NBC
32,256,000
MONDAY, AUGUST 11, 2008
NBC
30,173,000
TUESDAY, AUGUST 12, 2008
NBC
34,014,000
WEDNESDAY, AUGUST 13, 2008
NBC
27,656,000
THURSDAY, AUGUST 14, 2008
NBC
29,708,000
FRIDAY, AUGUST 15, 2008
NBC
26,071,000
SATURDAY, AUGUST 16, 2008
NBC
31,593,000
SUNDAY, AUGUST 17, 2008
NBC
27,184,000
MONDAY, AUGUST 18, 2008
NBC
26,374,000
TUESDAY, AUGUST 19, 2008
NBC
26,629,000
WEDNESDAY, AUGUST 20, 2008
NBC
24,755,000
THURSDAY, AUGUST 21, 2008
NBC
22,438,000
FRIDAY, AUGUST 22, 2008
NBC
17,876,000
SATURDAY, AUGUST 23, 2008
NBC
16,756,000
SUNDAY, AUGUST 24, 2008
(CLOSING CEREMONY)
NBC
27,834,000
AVERAGE OF PRIMETIME OLYMPICS COVERAGE
NBC
27,690,000
Source: The Nielsen Company (August 8, 2008 – August 24, 2008)
[read more]YEAR
NETWORKS
TOTAL RATING
TOTAL HOMES
2004
Total- ABC, CBS, NBC, CNN, MSNBC, FOXNC
15.3*
16,809,000*
2000
Total- ABC, CBS, NBC, CNN, MSNBC, FOXNC
13.9**
14,042,000**
1996
Total– ABC, CBS, NBC, CNN, PBS
16.5***
15,756,000***
1992
Total– ABC, CBS, NBC, CNN, PBS
20.5
20,000,000
1988
Total– ABC, CBS, NBC
18.3
16,200,000
1984
Total– ABC, CBS, NBC
19.2
16,200,000
1980
Total– ABC, CBS, NBC
21.6
16,500,000
1976
Total– ABC, CBS, NBC
31.5
21,900,000
1972
Total– ABC, CBS, NBC
23.4
14,400,000
1968
Total– ABC, CBS, NBC
26.4
15,000,000
1964
Total– ABC, CBS, NBC
21.8
11,130,000
1960
Total– ABC, CBS, NBC
28
12,596,000
Source: The Nielsen Company (1960 – 2004)
Presidential nominating conventions are held in July and August with the party holding the Presidency scheduling its convention last. Changes in the parties’ primary system have impacted the conventions in recent campaigns.
*2004 data based on the …
[read more]YEAR
NETWORKS
TOTAL RATING
TOTAL HOMES
2004
Total- ABC, CBS, NBC, CNN, MSNBC, FOXNC
14.3*
15,537,000*
2000
Total- ABC, CBS, NBC, CNN, MSNBC, FOXNC
15.3**
15,380,000**
1996
Total– ABC, CBS, NBC, CNN, PBS
17.2
16,418,000
1992
Total– ABC, CBS, NBC, CNN, PBS
22
20,500,000
1988
Total– ABC, CBS, NBC
19.8
17,400,000
1984
Total– ABC, CBS, NBC
23.4
19,500,000
1980
Total– ABC, CBS, NBC
27
20,700,000
1976
Total– ABC, CBS, NBC
25.2
17,400,000
1972
Total– ABC, CBS, NBC
18.3
11,400,000
1968
Total– ABC, CBS, NBC
28.5
16,200,000
1964
Total– ABC, CBS, NBC
28.8
14,695,000
1960
Total– ABC, CBS, NBC
29.2
13,216,000
Source: The Nielsen Company (1960 – 2004)
Presidential nominating conventions are held in July and August with the party holding the Presidency scheduling its convention last. Changes in the parties’ primary system have impacted the conventions in recent campaigns.
*2004 data based on the …
[read more]RANK
NAME
NETWORK
VIEWERS (P2+)
1
CLOSER, THE
TNT
6,445,000
2
CHEETAH GIRLS ONE WORLD
DSNY
6,176,000
3
LAW & ORDER: CI (ORIG)
USA
5,150,000
4
NASCAR SPRINT CUP L (BRISTOL, TN)
ESPN
4,997,000
5
WWE ENTERTAINMENT (WWE RAW)
USA
4,966,000
6
WWE ENTERTAINMENT (WWE RAW)
USA
4,763,000
7
SPONGEBOB THE MOVIE
NICK
4,690,000
8
MONK
USA
4,577,000
9
SPONGEBOB
NICK
3,977,000
10
PSYCH
USA
3,956,000
Source: The Nielsen Company (August 18, 2008 – August 24, 2008)
[read more]RANK
NAME
NETWORK
VIEWERS (P2+)
1
SUM OLYM CLOSE CEREM(S)
NBC
27,834,000
2
SUM OLYM TUE PRIME 2(S)
NBC
26,629,000
3
SUM OLYM MON PRIME 2(S)
NBC
26,374,000
4
SUM OLYM WED PRIME 2(S)
NBC
24,755,000
5
SUM OLYM THU PRIME 2(S)
NBC
22,438,000
6
BEIJING CLOSING PARTY(S)
NBC
20,577,000
7
SUM OLYM FRI PRIME 2(S)
NBC
17,876,000
8
SUM OLYM SAT PRIME 3(S)
NBC
16,756,000
9
TWO AND A HALF MEN
CBS
8,162,000
10
NCIS
CBS
7,610,000
Source: The Nielsen Company (August 18, 2008 – August 24, 2008)
[read more]
Nielsen In The News
