On Monday, Wilmington, N.C. residents became the first Americans to enter the new, all-digital TV environment.
Nielsen also took advantage of the first analog switch-off to study how the transition to digital TV transmissions affected Nielsen’s ability to collect and identify broadcast codes that will be used to measure viewing in an all-digital broadcast environment, Adweek and RBR.com reported Tuesday.
The test was part of Nielsen’s own efforts to prepare for the country-wide transition to digital TV in February.
In the Wilmington market, Nielsen normally uses paper diaries to measure TV viewing. Nielsen also has …
NBC’s “Deal Or No Deal” claimed the top spot in Nielsen’s ranking of primetime broadcast TV programs for Monday, September 8.
CBS’s “Two and a Half Men” and “CSI: Miami” rounded out the top three.
RANK
NAME
NETWORK
VIEWERS (P2+)
1
DEAL OR NO DEAL-MON
NBC
9,651,000
2
TWO AND A HALF MEN
CBS
9,177,000
3
CSI: MIAMI
CBS
7,257,000
4
OLD CHRISTINE
CBS
7,217,000
5
AMERICA’S TOUGHEST JOBS
NBC
6,487,000
6
PRISON BREAK
FOX
6,361,000
7
TERMINATOR: SRH CNR CHRON
FOX
6,328,000
8
DATELINE NBC-MON
NBC
6,286,000
9
AL DIABLO CON GUAPOS MON
UNI
5,651,000
10
HOW I MET YOUR MOTHER
CBS
5,602,000
Source: The Nielsen Company (September 8, 2008)
Overall, NBC won the night with an average audience of almost 7.5 million viewers, while CBS took second place with almost 7 million average viewers. FOX …
[read more]More Americans than ever before are buying smartphones and using mobile data services like text messaging, games, email, mobile Internet, video, and ringtones.
But while mobile media use has grown rapidly in recent years, mobile advertising has been slow to take hold, Nielsen Mobile reported in a white paper released Tuesday.
In the U.S., some 76.8 million mobile users recall seeing advertising on their phones, according to Nielsen, but 63% report encountering mobile ads only infrequently — once a month or less. Meanwhile, less than two-thirds of website homepage page views feature …
RANK
NAME
NETWORK
VIEWERS (P2+)
1
YOU DEC 08-REP CONVENTION(S)-09/04/2008
FOXNC
9,187,000
2
YOU DEC 08-REP CONVENTION(S)-09/03/2008
FOXNC
9,038,000
3
2008 VIDEO MUSIC AWARDS
MTV
8,425,000
4
CLOSER, THE
TNT
8,050,000
5
YOU DEC 08-REP CONVENTION(S)-09/03/2008
FOXNC
8,016,000
6
RAISING THE BAR
TNT
7,735,000
7
YOU DEC 08-REP CONVENTION(S)-09/04/2008
FOXNC
7,010,000
8
COLL FTBALL-SAT PRIME L (MIAMI/FLORIDA)
ESPN
6,954,000
9
THE OREILLY FACTOR
FOXNC
6,644,000
10
YOU DEC 08-REP CONVENTION(S)-09/04/2008
FOXNC
6,440,000
Source: The Nielsen Company (September 1, 2008 – September 7, 2008)
[read more]RANK
NAME
NETWORK
VIEWERS (P2+)
1
NBC SUNDAY NIGHT FOOTBALL
NBC
18,351,000
2
NBC NFL THURSDAY SPECIAL(S)
NBC
13,531,000
3
SUNDAY NIGHT NFL PRE-KICK
NBC
13,337,000
4
FOX NFL SUNDAY-PST GN-NAT
FOX
12,907,000
5
DEAL OR NO DEAL-MON
NBC
10,964,000
6
AMERICA’S GOT TALENT
NBC
10,772,000
7
AMERICA’S GOT TALENT-WED
NBC
10,249,000
8
60 MINUTES
CBS
10,075,000
9
FOOTBALL NT AMERICA PT 3
NBC
10,026,000
10
BONES
FOX
9,739,000
Source: The Nielsen Company (September 1, 2008 – September 7, 2008)
[read more]Among the many winners at the recent Summer Olympic Games: the city of Beijing.
According to a survey conducted by Nielsen after the closing ceremony, seven in 10 viewers across 16 countries and territories said Beijing appeared more “modern” and “high-tech” than they had expected.
Beijing also looked cleaner and greener than many viewers expected — 56% said the city’s physical environment exceeded their expectations.
Nine in 10 foreigners who visited Beijing for the Olympics also told Nielsen the city’s Olympics venues were “good” or “very good.”
View the full press release.
Read The Wall …
In the lowest grossing movie weekend since 2003, Lionsgate’s “Bangkok Dangerous” claimed the top spot at the Box Office over the weekend. The film earned an estimated $7.8 million, according to The Hollywood Reporter.
Below are last weekend’s box-office totals from Nielsen EDI, as of Monday, September 8, 2008.
RANK
FILM
STUDIO
WEEKEND
GROSS
1
Bangkok Dangerous
LIONSGATE
$7,783,266
$7.8
2
Tropic Thunder
DREAMWORKS / PARAMOUNT
$7,230,710
$96.5
3
The Dark Knight
WARNER BROS.
$5,515,119
$512.0
4
The House Bunny
SONY PICTURES
$5,512,870
$36.6
5
Traitor
OVERTURE FILMS
$4,274,297
$17.3
6
Babylon A.D.
TWENTIETH CENTURY FOX
$4,180,570
$17.4
7
Death Race
UNIVERSAL
$3,710,915
$29.9
8
Disaster Movie
LIONSGATE
$3,031,307
$10.6
9
Mamma Mia!
UNIVERSAL
$2,855,945
$136.4
10
Pineapple Express
SONY PICTURES
$2,255,875
$84.0
Source: The Hollywood Reporter / Nielsen EDI
[read more]Back-to-back episodes of FOX’s “Are You Smarter Than a Fifth Grader” were the number one- and number three-ranked primetime telecasts on broadcast TV for Friday, September 5, 2008.
ABC’s “20/20” was sandwiched between the two, in second place.
Three Univision telecasts, “Fuego en la Sangre” (#4), “Al Diablo Con Guapos” (#5), and “Rosa de Guadalupe” (#8), also made the top ten.
RANK
NAME
NETWORK
VIEWERS (P2+)
1
SMARTER THAN 5TH 9/5-9P(S)-09/05/2008
FOX
8,566,000
2
20/20-FRI
ABC
6,751,000
3
SMARTER THAN 5TH GRADER
FOX
6,637,000
4
FUEGO EN LA SANGRE FRI
UNI
5,063,000
5
AL DIABLO CON GUAPOS FRI
UNI
4,958,000
6
AMER FUNN HM VIDEOS-9/5(S)-09/05/2008
ABC
4,349,000
7
FRIDAY NIGHT SMACKDOWN
CW
4,234,000
8
ROSA DE GUADALUPE FRI
UNI
3,634,000
9
SWINGTOWN
CBS
3,593,000
10
DATELINE FRI
NBC
3,498,000
Source: The Nielsen Company (September 5, 2008)
Overall, FOX …
[read more]According to Nielsen Online, 9.8% of active U.S. Internet users are Hispanic, The Miami Herald reported Monday. In total, 16.9 million Hispanics were part of the active U.S. online population in July — up from 14.9 million users in July 2007 and 13.7 million users in July 2006.
To take advantage of this burgeoning online Hispanic population, Telemundo will begin delivering its programming on websites and mobile phones globally, the Herald noted.
The move reveals the growing importance of digital media in the Hispanic market, Peter Blacker, executive vice president Digital Media …
ESPN enthusiasts like their sports — and the more they watch sports, the more ways they follow it.
Sports fans who watched both ESPN and used ESPN.com spent 27% more time watching ESPN TV than TV-only users — and 50% more time using ESPN.com than Internet-only viewers, according to a recent study of ESPN fans’ cross-platform media consumption habits by Nielsen Connections.
Pete Doe, Managing Director, Nielsen Connections, and Glenn Enoch, Vice President, Audience Research, ESPN, reported the findings of that research in the September issue of Nielsen’s “Consumer Insight” online newsletter.
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