Product placements on primetime broadcast and cable TV programs fell by almost 15% on primetime programming during the first half of 2008, as compared with the same time period last year, Nielsen reported Monday.
Broadcast television placements grew by almost 12% between January and June of 2008, while placements on cable television declined by 20%.
Changes in program line-ups accounted for the growth of broadcast placements — and the decrease in cable placements.
With an average price tag of $100,000 per 3-D screen, movie exhibitors are searching for a magic number to help them make the best investment decision.
According to a recent study by Nielsen PreView, that magic number is twelve. If twelve 3-D movie titles are released during 2009, all theater sizes from large to small will see a payout. While this may seem like a tall order, studios are already making big bets on 3-D movie titles for 2009 and beyond.
Beyond cost of installation, another critical tipping point is consumer awareness …
Melissa Davies
The Pew Internet & American Life Project today released the results of its latest survey into how and when Americans use the Internet to gather health information. In The Social Life of Health Information, Pew reports that Americans are turning to an increasingly broader array of online and offline resources in their search for health information.
Highlights from the report include:
83 percent of online adults have looked on the Web for health information. (Since 2002, Pew Internet Project surveys have consistently found that 75-83 percent of Internet users look online …
[read more]For the third night in a row, NBC’s “America’s Got Talent” grabbed the top ratings spot as longtime CBS drama “CSI” grabbed second, bringing along “Flashpoint” to finish third with its strong lead in.
RANK
NAME
NETWORK
VIEWERS (P2+)
1
AMERICA’S GOT TALENT
NBC
9,833,000
2
CSI
CBS
9,044,000
3
FLASHPOINT
CBS
8,680,000
4
BIG BROTHER
CBS
7,818,000
5
HOLE IN WALL
FOX
6,237,000
6
KITCHEN NIGHTMARES
FOX
6,179,000
7
GREY’S ANATOMY
ABC
5,439,000
8
AL DIABLO CON GUAPOS
UNI
5,386,000
9
MY NAME IS EARL
NBC
5,186,000
10
FUEGO EN LA SANGRE
UNI
5,017,000
Source: The Nielsen Company (September 11, 2008)
[read more]Rising gas and food prices have more and more consumers shopping at online grocers, according to Business Week. “One retail channel that is really winning now is online,” says Todd Hale, a senior vice-president at Nielsen.
FreshDirect, the largest online grocer in the New York area, is experiencing growth in a variety of areas, including ready-to-eat meals. “People are traveling less and eating out less,” says Steve Druckman, chief marketing officer at FreshDirect. The company reports that length of time between orders has shrunk by 20% in the last four months, …
Nielsen Online released the premiere edition of its “Monthly Automotive Industry Overview” this week. Focusing on current automotive topics and trends, the first report looks at consumer chatter and sentiment surrounding vehicle leases, in part driven by Chrysler’s recent decision to no longer offer leases. The overview tracks conversation spikes on the web surrounding Toyota, GM, VW, Ford, Hyundai, and Honda. Additionally, the overview includes an example of Nielsen Online’s proprietary Brand Association Map (BAM), which charts attributes that are most closely associated with the central topic. The BAM provides …
[read more]NBC’s “America’s Got Talent” scored over 11 million viewers to claim the broadcast TV ratings top spot for Wednesday, September 10, 2008. FOX’s “Bones” came in second with approximately 9.1 million viewers.
RANK
NAME
NETWORK
VIEWERS (P2+)
1
AMERICA’S GOT TALENT-WED
NBC
11,704,000
2
BONES
FOX
9,150,000
3
CRIMINAL MINDS
CBS
8,365,000
4
CSI: NY
CBS
7,419,000
5
LAW AND ORDR:CRIM INT9/10(S)-09/10/2008
NBC
7,076,000
6
20/20 SP EDITION-9/10(S)-09/10/2008
ABC
6,090,000
7
TIL DEATH
FOX
6,061,000
8
GREATEST AMERICAN DOG
CBS
5,427,000
9
AL DIABLO CON GUAPOS WED
UNI
5,394,000
10
FUEGO EN LA SANGRE WED
UNI
4,895,000
Source: The Nielsen Company (September 10, 2008)
Overall, NBC won the night with an average audience of about 10.1 million viewers, while FOX took second place with almost 7.3 million average viewers. CBS finished a close third with almost 7.1 million average viewers.
[read more]They don’t have expense accounts — or even their own income, but tweens (ages 8 to 12) are perhaps the hottest new target for U.S. cell phone operators, CNET and Forbes reported Wednesday.
Both stories noted that 46% of U.S. tweens use cellphones, but only 26% own them, according to Nielsen Mobile.
Instead, tweens are more likely to borrow their parents’ phones — when they go out with friends or take short trips. The borrowing typically starts at age eight-and-a-half; by age 10 or 11, many tweens have their own phones, according …
Tourism to China is expected to surge, following the Beijing Summer Games.
According to a 16-market survey conducted by Nielsen after the Olympics’ opening and closing ceremonies, consumers throughout the world are increasingly interested in traveling to mainland China.
Forty-five percent of those surveyed after the Opening ceremony said they intended to travel to mainland China at some point. Following the Closing Ceremony, that percentage increased to 51%. For 80% of the respondents, who had never visited mainland China, it would their first trip to the country.
Meanwhile, respondents who said they had …
NBC’s “America’s Got Talent” and “Law and Order: SVU” were the number one- and number three-ranked primetime telecasts on broadcast TV for Tuesday, September 9, 2008.
The season premiere of FOX’s “Fringe” was sandwiched between the two, in second place.
RANK
NAME
NETWORK
VIEWERS (P2+)
1
AMERICA’S GOT TALENT
NBC
11,612,000
2
FRINGE
FOX
9,132,000
3
LAW AND ORDER:SVU
NBC
7,612,000
4
WIPEOUT
ABC
7,257,000
5
BIG BROTHER 10-TUE
CBS
6,981,000
6
WIPEOUT SP-9/9(S)-09/09/2008
ABC
6,972,000
7
PRIMETIME: MED MYST-9/9(S)-09/09/2008
ABC
6,734,000
8
AL DIABLO CON GUAPOS TUE
UNI
5,665,000
9
FUEGO EN LA SANGRE TUE
UNI
5,119,000
10
FASHION ROCKS!(S)-09/09/2008
CBS
5,040,000
Source: The Nielsen Company (September 9, 2008)
Overall, NBC won the night with an average audience of almost 10.3 million viewers, while FOX took second place with almost 8.1 million average viewers. ABC and …
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