Google was the most visited website during August 2011 with 176 million unique US visitors. The Top Sites among U.S. web users remained largely the same as the month before, with Amazon increasing its rank to become the 9th most visited site during August 2011.
[read more]Africa is in the midst of a technological revolution, and nothing illustrates that fact than the proliferation of mobile phones.
[read more]New research from Nielsen, commissioned by Google, shows that advertising on multiple platforms substantially increases consumers’ ability to remember an ad campaign compared to when the ad is viewed on TV alone.
[read more]Nielsen’s Top 20 Games to Watch reveals the most anticipated games of the 2011 holiday season, with Call of Duty: Modern Warfare 3 the most coveted among active U.S. gamers.
[read more]New research by NM Incite, a Nielsen/McKinsey Company, explores the reasons U.S. social media users visit social networkings.
[read more]The number of Asian TV households for the coming TV season will grow 9.6 percent (over 400,000) compared to last year.
[read more]According to an August survey, 43 percent of all smartphone owners have an Android device. But if you ask only those who got a new smartphone in the past three months what kind of phone they chose, more than half (56%) will tell you they picked an Android device.
[read more]An unprecedented 81% of the population (15 years and older) were glued to screens across New Zealand to watch the opening game of the Rugby World Cup, according to the results of a survey conducted by Nielsen.
[read more]As businesses look for opportunities to grow their companies and gain market share, it is critical that they understand diversity and the emerging demands from consumers.
[read more]While the audience size for broadcast primetime remains strong at nearly 200 million viewers, the composition of the programming in the popular 8-11 p.m. time block has changed significantly over the past 10 years.
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Nielsen In The News
