Nielsen Online is partnering with Adweek Media (a unit of The Nielsen Company) to produce this year’s Buzz Awards.
The competition celebrates innovative advertising and marketing efforts, with prizes awarded across seventeen categories, ranging from viral marketing, radio and print, to wireless promotion, public relations, and social media.
The Grand Prize winner will receive a four-color ad spread in Adweek, Brandweek, and Mediaweek (valued at $64,100).
The deadline for submissions is August 18. Click here to enter.
Nielsen and Digital Media Group (DMG) announced last week the results of their joint study of the effectiveness of LCD screen advertising in the Shanghai subway. The research is the first of its kind conducted in China.
Results of an initial survey conducted during two weeks in late June show that DMG’s 4,110 multimedia displays on four Shanghai subway lines were viewed by 3,055,000 passengers.
DMG and Nielsen will track multimedia subway display viewership on a regular, long term basis in China.
TIME reported Monday that the iPhone may provide the burgeoning cell-phone gaming market with just the boost it needs to establish itself as a portable gaming mainstay.
Currently, millions of Americans play games on the portable Nintendo DS and Sony PSP every day — but, the story noted, fewer than 10% of cell-phone users in the U.S. do the same on their mobile phones, according to Nielsen Mobile.
Armed with a spate of newly improved downloadable games and ample hardware capabilities for running games, the iPhone seems poised to lure gamers away from …
The New York Times reported Monday that NBC Universal may earn more than $1 billion in TV and online advertising sales for the Beijing Olympics.
The story noted that the largest TV advertisers have not changed in recent Olympics. Six companies, including official sponsors like Coca-Cola and Visa, were among the top 10 spenders in both 2000 and 2004, according to data from Nielsen Monitor-Plus.
View the top 20 TV advertisers and advertising categories for the 2000 and 2004 Olympics.
RANK
NETWORK
DURATION (HOURS)
VIEWERS (P2+)
1
CBS
5,280
6,360,000
2
FOX
3,661
5,850,000
3
NBC
5,280
5,540,000
4
ABC
5,280
4,640,000
5
UNI
5,280
3,300,000
6
CW
3,120
1,520,000
7
TEL
5,280
1,070,000
8
MNT
2,880
980,000
9
TF
5,280
510,000
10
ION
5,280
390,000
11
AZA
5,212
110,000
Source: The Nielsen Company (July 3, 2008 – July 30, 2008)
[read more]FOX’s “So You Think You Can Dance” claimed the top spot in Nielsen’s ranking of the top primetime broadcast TV telecasts for Thursday, July 31, 2008 — beating out CBS’s “CSI” and “Flashpoint,” which placed second and third, respectively.
RANK
NAME
NETWORK
VIEWERS (P2+)
1
SO YOU THINK CN DANCE-THU
FOX
8,694,000
2
CSI
CBS
8,033,000
3
FLASHPOINT
CBS
7,677,000
4
BIG BROTHER 10-THU
CBS
6,392,000
5
DON’T FORGET LYRICS 7/31(S)-07/31/2008
FOX
5,895,000
6
HOPKINS
ABC
5,578,000
7
LAST COMIC STANDING 6
NBC
5,016,000
8
FUEGO EN LA SANGRE THU
UNI
4,717,000
9
AL DIABLO CON GUAPOS THU
UNI
4,467,000
10
FEAR ITSELF
NBC
3,856,000
Source: The Nielsen Company (July 31, 2008)
Overall, CBS (7,369,000 viewers) edged past FOX (7,306,000 viewers) to win the night. NBC and ABC claimed distant third and fourth places — with …
[read more]The Times (London) reported Friday that luxury retailers have increased their UK advertising spending over the last year — despite tough economic times.
The story noted that, according to Nielsen Media Research, Tiffany and Louis Vuitton increased their UK ad spending by £200,000 and £1.6 million, respectively, during the last year ending in June. Meanwhile, Clinique and L’Oréal and boosted ad spending on their premium cosmetics lines by roughly £800,000 each, Nielsen reported.
Advertisers are increasingly employing creative publicity stunts to get consumers’ attention, The New York Times reported Friday.
Recent outdoor campaigns that drew notice include a glass elevator in Manhattan painted to look like a giant Oreo dunking into a glass of milk and “pitvertising” in London by Right Guard.
Such high-profile public pranks may be par for the course in an era defined by ad-savvy, often distracted consumers, Pete Blackshaw, Executive Vice President of Digital Strategic Services, Nielsen Online, told the Times.
“Advertisers are being pushed to creative extremes, partly because it’s just …
FOX’s “So You Think You Can Dance” (8,841,000) edged past CBS’s “Criminal Minds” (8,702,000) to claim the top spot in Nielsen’s ranking of the top primetime broadcast TV telecasts for Wednesday, July 30, 2008.
CBS’s “CSI: NY” rounded out the top three.
RANK
NAME
NETWORK
VIEWERS (P2+)
1
SO YOU THINK CN DANCE-WED
FOX
8,841,000
2
CRIMINAL MINDS
CBS
8,702,000
3
CSI: NY
CBS
7,785,000
4
PRIMETIME: CRIME
ABC
6,284,000
5
GREATEST AMERICAN DOG
CBS
5,811,000
6
BABY BORROWERS
NBC
5,413,000
7
AMERICA’S GOT TALENT 7/30(S)-07/30/2008
NBC
5,187,000
8
SO YOU THINK ENCORE-7/30(S)-07/30/2008
FOX
4,722,000
9
AL DIABLO CON GUAPOS WED
UNI
4,566,000
10
LAW AND ORDER
NBC
4,298,000
Source: The Nielsen Company (July 30, 2008)
Overall, CBS won the night with an average audience of 7,433,000 viewers, while FOX took second place with 6,781,000 average viewers. …
[read more]The average European mobile consumer uses 1.4 SIM cards, according to a new report by Nielsen, released Wednesday.
Mobile users who own multiple SIM cards are likely to spend more money on their mobile service, the findings also show.
A French consumer who owns 3 SIM cards, for example, will spend 28% more, on average, than a consumer with a single SIM card. Elsewhere in Europe, the numbers are even higher: +51% in Italy, +52% in the UK, +79% in Spain, and + 89% in Germany.
“The additional revenue brought to the operators by …
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