For sports fans, mobile means instant score updates, fantasy sports at your fingertips and connecting with your favorite teams and athletes via social media, all without leaving the stadium, the train or your favorite armchair.
[read more]Consumers around the world continue their broad efforts to save money at the checkout counter, but while low prices are important to shoppers, getting a good value for their money takes priority.
[read more]Susan D. Whiting, Vice Chair, Nielsen – The recent passing of Arthur C. Nielsen, Jr. fills me, and all of us at Nielsen, with a profound sense of loss. Those of us fortunate to have known and worked with Art will remember him not only as a technology pioneer and measurement science innovator, but also as a witty and wise mentor, a generous community philanthropist and a remarkably inspiring leader.
[read more]At Advertising Week, Nielsen presented on cross-platform media usage, social media and the emerging role of women around the globe. Nielsen’s Patricia McDonough walked through the latest insights on TV usage, time-shifted viewing and what else Americans are doing while watching TV.
[read more]As television becomes more digital social media will continue to play an increasingly important role in how consumers discover and engage with various forms of content, including TV.
[read more]Nielsen went “under the hood” in China, the world’s leading automotive market, to survey and to better understand what Chinese consumers want when shopping for a new car.
[read more]Australian consumers are increasingly apprehensive about the impact of the world financial situation on their own economy and personal finances.
[read more]New research from Nielsen suggests that, while some individual websites perform very well at reaching an ad campaign’s intended audience, nearly all campaigns are delivered to consumers who are not valued by the brand advertiser.
[read more]New research shows that advertisers looking to build their brands online will need to look beyond traditional web metrics to determine if their investments are paying off.
[read more]Despite overall growth of 5.7 percent for the advertising industry in Q2 2011, ad spending fell in nearly half the world’s key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen’s quarterly Global AdView Pulse report.
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