America’s wealth landscape is in flux. In recent years, a new segment of wealthy Americans has emerged, according to a new white paper recently released by Nielsen Claritas.
Known as the “New Mass Affluent,” members of this group have amassed assets of more than $100,000 each, though most of these baby boomers were born into middle class households. By 2007, the group represented 19% of all households in the U.S. By 2012, the New Mass Affluent is expected to grow to account for at least 20% of all American households.
Often underserved …
Taco Bell’s Fruista Freeze spot, which features a giant talking turtle, topped Nielsen IAG’s list of the 10 most-liked new TV ads featured in Advertising Age on Wednesday.
The Ad Age list also ranked the 10 most-recalled ads for the four-week period from May 19 to June 15, 2008. Cymbalta’s “Where does depression hurt; Who does depression hurt?” ad topped that list.
Nielsen IAG measures consumer engagement with television programs, national commercials and product placements.
The New York Times reported Thursday that cellphone carriers are reducing the penalty fees levied against customers who switch companies in mid-contract.
That’s good news for the 3.5 million U.S. cellphone users — or 1.4% of the 255 million cellphone users in the U.S., according to Nielsen Mobile — who switch carriers each month.
It also makes sense for the carriers. About 25% of the people who switch companies are willing to consider switching back again within a year, Nielsen Mobile reports. Carriers’ desire to lure back these former customers might explain their growing reluctance …
Germany-based sports apparel brand Adidas AG is set to open its largest international store in Beijing, China. The shop is about one-and-a-half times the size of Adidas’s previous largest outlet, on Paris’s Champs-Elysées, reports The Wall Street Journal. Christophe Bezu, who heads Adidas Asia, told The Journal that China will overtake Japan as the company’s second-largest market, after the U.S., by the end of 2008.
In the same story, Richard Basil-Jones, Nielsen’s managing director of Asia Pacific media, noted a recent Nielsen survey, which suggests that Adidas faces significant challenges from both Nike and Li …
Despite the current downturn in the U.S. economy, sales of wine and spirits remain strong, BusinessWeek reported Tuesday.
The story noted that sales of other consumer-discretionary products have been hurt by the poor economic conditions, but alcohol sales are proving to be resilient. “Beverage alcohol continues to be pretty recession-resistant,” Richard Hurst, of AC Nielsen, told BusinessWeek.
In May, spirit sales rose by 5.4% on a dollar basis and 3.6% on a volume basis, according to Nielsen.
A recent Nielsen study provides in-depth analysis of current trends in alcoholic beverage purchases.
It’s that time of year at the All England Lawn Tennis Club. Love — or rather, 40-love, game, set, match — is in the air.
But are U.S. TV viewers enamored of Wimbledon broadcasts?
Since 2001, Wimbledon telecasts have drawn average audiences of 2 to 2.5 million viewers. Last year’s fortnight of broadcasts drew an average of 2.29 million viewers per telecast — up slightly from 2006, when 2.06 million fans tuned in, on average.
While the 2000 Wimbledon broadcasts claimed the largest U.S. audiences in recent memory (4.07 million viewers per telecast), …
Advertisers spent a record $88.5 billion across 12 key markets in the Asia Pacific region during the fourth quarter of 2007, Nielsen Media Research Asia Pacific reported today.
Overall, TV, newspaper, and magazine ad spending rose by 12% from 2006 to 2007 across the markets surveyed for the report.
India (+31%), Indonesia (+17%), China (+15%), and Malaysia (+15%) showed the strongest growth, while Singapore (-1%) and Taiwan (-1%) registered the only ad spending declines.
The data reveals that China, which claimed 61% of the ad spending for the region in 2007, has emerged …
With cyber communities proliferating online, the concept of a global village has become reality. These virtual social networks unite people around shared interests, ideals, and ideas.
They may also be the next big opportunity for marketers, Nielsen Online EVP Pete Blackshaw writes in Nielsen Consumer Insight.
Blackshaw notes that savvy marketers are already monitoring online chatter to learn how to craft marketing messages to more effectively target key consumer segments.
Eventually, he predicts, marketers will court influential members of cyber communities to generate positive buzz around their companies and products.
“Companies should look for …
Broadband users are flocking online to network TV websites, Broadcasting and Cable and The Hollywood Reporter reported Monday.
The stories cited a joint study conducted by Nielsen and the Cable & Telecommunications Association for Marketing (CTAM), which found that 35% of adults surveyed have watched at least one television program via the Internet. Of those, 87% have watched television programs directly from a TV network website, while 82% have gone online to catch up on an episode they missed on TV.
But don’t expect online streaming video to replace viewing via traditional TV …
On Monday, Nielsen Mobile released first quarter 2008 smartphone statistics for the U.S. Among the findings:
Smartphone users are predominantly male (59%) and most are between the ages of 25 and 34 (29%) or 35 and 44 (24.5%).
A third of smartphone users (35.1%) have an annual household income of more than $100,000.
More than half (52%) keep their phones for personal use, while another 23% say their company foots the bill.
View the Full Nielsen Media Alert: 6-30-08-smartphone-blast.
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