Just four months ahead of the nationwide transition to digital TV, more than 9 million U.S. households — 8.4% of all homes — remain unready for the switch to all-digital broadcasting, Nielsen reported Wednesday.
If the transition occurred today, those 9.6 million homes would unable to receive any television programming, while another 12.6 million households would have at least one television set that would no longer work.
In all, one in five U.S. households are either partially or completely unready for the government-mandated switch to digital programming that will occur on February 17, …
With the nationwide transition to digital TV in the U.S. just four months away, more than 9 million U.S. households remain unready for the switch to all-digital broadcasting, according to Nielsen.
NielsenWire recently spoke with the co-author of Nielsen’s most recent report on the transition to digital TV, Steve McGowan, Senior Vice President, Insights and Client Research Initiatives, Nielsen.
NielsenWire: How has digital preparedness changed since Nielsen’s last report this past spring?
Steve McGowan:
Not all that much. Since last May, when 9.8% of homes were “completely unready,” the number has dropped by just …
Women ages 25 to 54 with at least one child are nearly twice as likely as the average American Internet user to provide frequent online advice about parenting and family issues (88% more likely), non-food household products (84% more likely), and beauty/cosmetics (82% more likely).
These “power moms” are also 51% more likely than average Web users to provide frequent online advice on clothes and fashion, food and beverage products (39% more likely than average), home decorating (36% more likely than average), and health, dieting and exercise (27% more likely than …
Tracking viewership for the first four games of the National League Championship between the Philadelphia Phillies and the Los Angeles Dodgers alongside the first three of the American League Championship between the Boston Red Sox and the Tampa Bay Rays, the NL games are averaging a greater audience. So far, the Game 3 matchup between the Phillies and Dodgers has the peak viewership for the playoffs with an average audience of 8.8 million viewers.
Game
Network
Date
Viewers P2+
LA DODGERS AT PHILADELPHIA
FOX
10/09/2008
7,735,000
LA DODGERS AT PHILADELPHIA
FOX
10/10/2008
5,022,000
PHILADELPHIA AT LA DODGERS
FOX
10/12/2008
8,837,000
PHILADELPHIA AT LA DODGERS
FOX
10/13/2008
7,705,000
BOSTON RED SOX AT …
[read more]Microsoft unseated longtime number two-ranked Web brand, Yahoo! in September, Nielsen Online reported Wednesday.
Last month, Microsoft drew almost 120.9 million unique visitors, while Yahoo! drew 116.7 million.
Google remained the top-ranked Web brand in September, with more than 127 million unique visitors, according to Nielsen.
ABC’s “Dancing With The Stars” claimed the number one spot on Nielsen’s ranking of the top-rated primetime telecasts on broadcast TV for Monday, October 13, 2008.
CBS dominated the rest of Nielsen’s top 10 list, with “Two And Half Men,” “CSI: Miami,” “Worst Week,” “The Big Bang Theory,” and “How I Met Your Mother” claiming five of the nine remaining slots.
RANK
PROGRAM
NETWORK
VIEWERS (P2+)
1
DANCING WITH THE STARS
ABC
17,765,000
2
TWO AND A HALF MEN
CBS
14,719,000
3
CSI: MIAMI
CBS
13,217,000
4
SAMANTHA WHO?
ABC
11,446,000
5
WORST WEEK
CBS
9,754,000
6
BIG BANG THEORY, THE
CBS
9,337,000
7
HOW I MET YOUR MOTHER
CBS
9,249,000
8
HEROES
NBC
8,753,000
9
BOSTON LEGAL
ABC
8,015,000
10
FOX MLB NLCS GAME 4(S)-10/13/2008
FOX
7,705,000
Source: The Nielsen Company (September 13, 2008).
Overall, ABC won …
[read more]RANK
PROGRAM
NETWORK
DAYS
VIEWERS (P2+)
1
NFL REGULAR SEASON – L (VIKINGS/SAINTS)
ESPN
MONDAY
10,975,000
2
SR/PRES DEBATE 2 2008(S)-10/07/2008
CNN
TUESDAY
9,228,000
3
PRESIDENTIAL DEBATE(S)-10/07/2008
FOXNC
TUESDAY
8,773,000
4
ON THE RECORD W/GRETA
FOXNC
TUESDAY
7,645,000
5
ANDERSON COOPER 360
CNN
TUESDAY
7,633,000
6
MLB ALCS (RED SOX-RAYS 1)
TBSC
FRIDAY
6,689,000
7
MLB ALCS (RED SOX-RAYS 2)
TBSC
SATURDAY
6,089,000
8
PRESIDENTIAL DEBATE CVG(S)-10/07/2008
FOXNC
TUESDAY
5,773,000
9
MLB DIVISION SERIES (ANGELS-RED SOX 4)
TBSC
MONDAY
5,720,000
10
PRES DEBATE/ANALYSIS(S)-10/07/2008
FOXNC
TUESDAY
5,432,000
Source: The Nielsen Company (October 6, 2008 – October 12, 2008).
[read more]RANK
PROGRAM
NETWORK
VIEWERS (P2+)
1
CSI
CBS
23,485,000
2
DANCING WITH THE STARS
ABC
18,592,000
3
NCIS
CBS
16,288,000
4
CRIMINAL MINDS
CBS
16,185,000
5
CSI: NY
CBS
15,873,000
6
DESPERATE HOUSEWIVES
ABC
15,505,000
7
DANCING W/STARS RESULT SP(S)
ABC
15,065,000
8
GREY’S ANATOMY-THU 9PM
ABC
14,797,000
9
OT, THE
FOX
14,232,000
10
TWO AND A HALF MEN
CBS
14,073,000
Source: The Nielsen Company (October 6, 2008 – October 12, 2008).
[read more]Despite the opening-weekend star power of Leonardo DiCaprio, Russell Crowe, and director Ridley Scott, the Middle Eastern thriller “Body Of Lies,” brought in only $13.1M, leaving it in third place. “Beverly Hills Chihuahua” took the top spot in box office earnings for the second week in a row, scooping up $17.5M in its second week. The horror film “Quarantine” grabbed the second spot, scaring up $14.2M in its first week.
RANK
TITLE
STUDIO
WEEKEND EARNINGS
(Oct 10-12)
1
BEVERLY HILLS CHIHUAHUA
WALT DISNEY STUDIOS
17.5M
2
QUARANTINE
SONY PICTURES
14.2M
3
BODY OF LIES
WARNER BROS.
13.1M
4
EAGLE EYE
DREAMWORKS/PARAMOUNT
11M
5
NICK AND NORAH’S INFINITE PLAYLIST
SONY PICTURES
6.5M
Source: The Hollywood Reporter / …
[read more]By 2050, the number of people on in the U.S. living to 100 will be nearly 850,000 — 14 times what it is today, according to a new study from Nielsen.
The report looks at issues related to the baby boom and beyond, breaking down the global challenges for marketing to an aging audience.
A Global Phenomenon
The U.S. is not alone. During this same period, Japan’s over-65 population will double, while parts of Europe will reach a 1:1 ratio between working-age and pension-able citizens. Even developing nations will face unprecedented mid-century surges in their elderly: India’s …
Nielsen In The News
