Online buzz surrounding Senators Barack Obama and John McCain remained strong during the three presidential debates in September and October, but voters’ engagement in the debate TV broadcasts declined significantly after the first debate, according to an analysis released Tuesday by Nielsen IAG and Nielsen Online.
“Engagement” refers to the amount of attention paid to a television program by the average viewer. Nielsen measures TV engagement by questioning a representative panel of viewers about their recall of specific telecasts’ content.
Online consumer discussion of both candidates spiked before and after each of the four …
Calvin Klein, Christian Dior, and Gucci are the most popular luxury brands among United Arab Emirates shoppers, according to Nielsen survey results released Monday.
Three out of five UAE consumers have shopped at Calvin Klein and Christian Dior, while one in three have shopped at Gucci, Nielsen reported.
Globally, UAE shoppers ranked as the second biggest purchasers of Gucci (31%) and Chanel (21%), and third in terms of purchases of Giorgio Armani (19%).
If money were no object, UAE survey respondents named Chanel and Louis Vuitton as the most coveted luxury brands.
CBS’s “Ghost Whisperer” (8.97 million average viewers) and “Numbers” (8.67 million average viewers) were the number one- and number two-ranked primetime broadcasts for Friday, October 17, 2008.
The premiere of NBC’s “Crusoe” rounded out the top three, with almost 7.4 million average viewers.
RANK
PROGRAM
NETWORK
VIEWERS (P2+)
1
GHOST WHISPERER
CBS
8,974,000
2
NUMB3RS
CBS
8,676,000
3
CRUSOE
NBC
7,383,000
4
20/20-FRI
ABC
6,935,000
5
EX LIST, THE
CBS
6,293,000
6
LIFE
NBC
5,894,000
7
SMARTER THAN 5TH 10/17-9P(S)-10/17/2008
FOX
5,616,000
8
SMARTER THAN 5TH GRADER
FOX
5,187,000
9
SUPERNANNY
ABC
5,116,000
10
WIFE SWAP
ABC
4,954,000
Source: The Nielsen Company (October 17, 2008).
Overall, CBS won the night with an average audience of almost 8.0 million viewers, while NBC took second place with almost 6.9 million average viewers. ABC and FOX claimed third and fourth …
[read more]Mark Wahlberg’s action thriller “Max Payne,” a movie based on the popular video game, grabbed the top weekend box office spot with an $18M take. “Beverly Hills Chihuahua,” fell to second place with $11.2M after spending its first two weeks at the top of the pack. “The Secret Life Of Bees,” which featured music and screen star power from Queen Latifah, Oscar-winner Jennifer Hudson, Alicia Keys, and Dakota Fanning, finished third ahead of “W.” the bio pic of Bush 43 from Oliver Stone. The industry’s $103 million in collective grosses …
[read more]With the presidential campaign of Senator Barack Obama touting record political contributions for the month of September, Nielsen Claritas has taken a look at the source of Sen. Obama’s and Sen. McCain contributions through the lens of lifestyle attributes and socio-economic data, such as income, age, occupation, education, and household composition.
Nielsen Claritas’s PRIZM system breaks down the U.S. population into 66 segments based on these attributes.
Obama leads McCain in dollars and the number of donations received from the 10 PRIZM segments of the U.S. population that have made the most political contributions through …
The global economic crisis reached a boiling point in October, but Americans are staying calm and cool, according to the results of a consumer sentiment study by Nielsen Claritas.
Of 3,000 people surveyed by Nielsen in early October, 84% reported being just as confident — or more so — in their primary financial institution as they were six months ago. Ninety-five percent of those surveyed said they consider their financial assets at their primary bank to be relatively safe.
Although they remain confident in their personal banks, a significant percentage of the respondents said they had already …
When it comes to entertainment consumption, all U.S. cities are not created equal.
Take Atlanta, Kansas City, Los Angeles, New York City, and San Francisco – five of 21 cities that are home to some of the nation’s most voracious media consumers. According to a study of entertainment consumption in 65 major U.S. cities, released Monday by Nielsen PreView, residents of these cities love opening weekend movie-going, rock concerts, reality TV, and newspapers.
In contrast, residents of Bakersfield (California), El Paso, Flint/Saginaw/Bay City (Michigan), Memphis, Miami/Fort Lauderdale, and San Antonio have one-track entertainment minds: …
CBS’s “CSI” and “Survivor: Gabon” were the number one- and number three-ranked primetime telecasts on broadcast TV for Thursday, October 16, 2008.
ABC’s “Grey’s Anatomy” was sandwiched between the two, in second place.
RANK
PROGRAM
NETWORK
VIEWERS (P2+)
1
CSI
CBS
19,275,000
2
GREY’S ANATOMY-THU 9PM
ABC
14,803,000
3
SURVIVOR: GABON
CBS
12,807,000
4
ELEVENTH HOUR
CBS
11,907,000
5
E.R.
NBC
8,961,000
6
SNL:WKND UPDT 10/16(S)-10/16/2008
NBC
8,832,000
7
UGLY BETTY
ABC
8,327,000
8
OFFICE
NBC
8,276,000
9
LIFE ON MARS
ABC
8,220,000
10
MY NAME IS EARL
NBC
6,722,000
Source: The Nielsen Company (October 16, 2008).
Overall, CBS won the night with an average audience of 14.7 million viewers, while ABC took second place with almost 10.5 million average viewers. NBC and Univision claimed third and fourth places with roughly 8.0 million and 4.5 million average …
[read more]Baseball fans across the country might have been a little sleepy Friday morning after watching the Boston Red Sox’ late-night comeback victory against the Tampa Bay Rays in Game 5 of the MLB American League championship Series.
The game, in which the Red Sox trailed the Rays by seven runs as late as the seventh inning, was a rollercoaster ride for both teams’ fans — as reflected in the preliminary metered market TV ratings, released by Nielsen on Friday.
At the close of the game’s first hour, one-quarter of all Boston households were watching, …
Charlie Buchwalter
The recent cataclysmic events in financial markets have jolted many of us into a “back to basics” mentality. Basics such as “what goes up must come down.” Basics such as “live within your means.”
Over the weekend, my colleague Dave Martin and I reviewed a 100 year trend of price/earnings ratios for the S&P 500. For the last 18 years or so, the average has driven far north of the long term average of 15, and a “back to basics” mentality would have indicated that sooner or later it would …
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