Where did Web-savvy political junkies head to keep up with Election Day news back in 2004?
According to Nielsen Online, CNN’s website drew more than 3.3 million unique visitors surfing the Web from home on November 4, 2004.
Meanwhile, MSNBC’s and Yahoo! News’ websites attracted unique audiences of more than 2.7 million and 2.6 million at home, respectively.
On the eve of the presidential election, both candidates made hefty boosts in their advertising in seven key swing states: Colorado, Florida, Georgia, Missouri, Ohio, Pennsylvania, and Virginia.
On Sunday, Nov. 2, McCain ran just 708 TV ad units in those seven states — 48% fewer than the 1,463 ad units Obama ran that day.
But on Monday, Nov. 3, Obama’s lead in these key battleground states shrank to 79% — or a margin of 1,510 ad units, after McCain’s campaign increased the number of TV ad units it ran in those …
According to Nielsen, trips to U.S. retail outlets decreased by 1.4% in the third quarter of 2008, compared with Q3 2007.
Declines were especially steep during the last four weeks of the quarter, which saw the collapse of Lehman Brothers, the near-collapse of Merrill Lynch, and the government bailout of AIG.
Traditional mass retailers (excluding supercenters), department stores, and office supply stores saw the most dramatic declines in the number of shopping trips last quarter vs. a year ago. Trips to mass retailers dropped by 9.1%, trips to department stores were down …
In recent months, U.S. households have accelerated their preparations for the nationwide switch to digital TV, Nielsen reported Tuesday.
The percentage of completely unready households declined from 8.4% in September 2008 to 7.7% last month — the largest single-month change in the past six months, according to Nielsen.
Josh Tanz
With the campaign season rapidly coming to an end, I’ve been thinking about how drastically my online and offline behavior has changed in the past few months. I am not alone in saying that I’ve been pretty consumed with election coverage since the heat of the primaries. Over the past year traffic to political sites and television viewership of partisan programming have jumped to historic levels. Most surprising, though, is that I’ve found my use of online video has skyrocketed from virtually none pre-election to daily …
Rank
Program
Network
Viewers (P2+)
1
FOX WRLD SERIES GM5 CONCL(S)
FOX
19,844,000
2
CSI
CBS
19,098,000
3
DANCING WITH THE STARS
ABC
18,876,000
4
DANCING W/STARS RESULTS
ABC
17,445,000
5
NCIS
CBS
17,258,000
6
NBC SUNDAY NIGHT FOOTBALL
NBC
16,741,000
7
MENTALIST, THE
CBS
16,073,000
8
DESPERATE HOUSEWIVES
ABC
15,933,000
9
GREY’S ANATOMY-THU 9PM
ABC
15,319,000
10
60 MINUTES
CBS
14,322,000
Source: The Nielsen Company (October 27, 2008 – November 2, 2008).
[read more]During the final weekend preceding the presidential election, Sen. Barack Obama ran 77% more TV ads than Sen. John McCain (5,947 vs. 3,358) in seven key swing states: Colorado, Florida, Georgia, Missouri, Ohio, Pennsylvania, and Virginia.
Despite trailing Obama in terms of the total number of TV ad units placed, McCain showed a much larger percentage increase in TV advertising from the previous weekend (Friday October 24 thru Sunday, October 26) to this past weekend (Friday, October 31 thru Sunday, November 2).
McCain bumped his TV ad units up by 76% overall in the seven battleground states Nielsen tracked, while Obama increased his advertising …
EA Sports’ video game Madden NFL Football is the number one selling sports video game of all time, with more than 70 million copies sold since its release in 1988. Video gamers and sports fans alike eagerly anticipate the game’s arrival every year in what has become something of an annual holiday. Meanwhile, the game has successfully crossed over into television programming, has moved across screens to online and mobile, and has become embedded into U.S. sports culture.
[read more]Disney’s “High School Musical 3: Senior Year” spent its second straight weekend at the top of the Box Office charts, although the film grossed 64% less than its opening total last week.
The Weinstein Co.’s R-rated comedy “Zack and Miri,” starring Seth Rogen and Elizabeth Banks, opened with $10.7 million.
In overall Box Office results, the weekend’s $84 million gross was a considerable 37% decline from grosses rung up over the same weekend last year, according to Nielsen EDI.
Below are Box Office totals for the weekend of October 31- November 2, 2008, from Nielsen EDI.
RANK
FILM
STUDIO
WEEKEND
GROSS(MILLIONS)
1
High …
CBS’s “NCIS” special, “Numbers,” and “Ghost Whisperer” claimed the top three slots in Nielsen’s ranking of the top primetime telecasts on broadcast TV for Friday, October 31, 2008.
ABC’s “20/20″ and NBC’s “Deal Or No Deal” rounded out the top five.
Rank
Program
Network
Viewers (P2+)
1
NCIS FRIDAY 9PM SPECIAL(S)-10/31/2008
CBS
11,238,000
2
NUMB3RS
CBS
10,722,000
3
GHOST WHISPERER
CBS
9,403,000
4
20/20-FRI
ABC
6,953,000
5
DEAL OR NO DEAL-FRI
NBC
4,878,000
6
SMARTER THAN 5TH GRADER
FOX
4,628,000
7
DON’T FORGET THE LYRICS
FOX
4,539,000
8
SUPERNANNY
ABC
4,118,000
9
CRUSOE
NBC
4,088,000
10
FUEGO EN LA SANGRE FRI
UNI
4,055,000
Source: The Nielsen Company (October 31, 2008).
Overall, CBS won the night with an average audience of just over 10.4 million viewers, while ABC took second place with just over 4.8 million average viewers. …
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Nielsen In The News
