In the wake of the global financial meltdown, India’s top business school graduates are most eager to work in the Fast Moving Consumer Goods (FMCG) sector, according to Nielsen, which reported the results of its Campus Track B-School Survey on Monday.
Management Consulting (35% of respondents), Software/IT Consulting (23% of respondents), Foreign Banks, and Retailing (both 22% of respondents) rounded out the top five most popular sectors among students.
“Preferences seem to have shifted in favor of large business conglomerates and the IT sector as a consequence of the current global financial turmoil. …
Nielsen has issued a year-end look at the most popular trends among Americans during 2008, covering everything from the top TV programs to the most popular consumer packaged goods.
Sony’s Playstation 2 was the top game console of 2008, claiming 31.7% of all measured console minutes, according to Nielsen. The Xbox 360 and Wii ranked second and third, respectively, with 17.2% and 13.4% of all usage minutes between January and October of this year.
Blizzard Entertainment’s “World of Warcraft” was the most popular PC game title of the year, drawing an average of 0.723% of all PC …
Hispanic-American households spent almost twice as much (90% more) on dried vegetables and grains than average American households during the 52 weeks ending June 28, 2008, according to Nielsen.
These households also outspent average households by 88% on purchases of ice, and by 75%, 72%, and 64%, respectively, on purchases of baby food, baby needs, and disposable diapers.
Acculturated Hispanic-American households — those that speak at least some English at home – account for 10.8% of all U.S. households. These households represented 20.5% of dried vegetables and grains product dollar sales and 20.3% of …
Google was the top-ranked Web brand in November, drawing more than 127 million unique visitors during the month, Nielsen Online reported Tuesday. Yahoo! and MSN/Windows Live rounded out the top three, with unique audiences of just over 117 million and 104 million visitors, respectively.
Rank
Brand
Unique Audience
(in 000s)
Time Per Person
(hh:mm:ss)
1
Google
127,656
1:23:40
2
Yahoo!
117,656
3:17:36
3
MSN/Windows Live
104,090
2:13:19
4
Microsoft
95,543
0:45:44
5
AOL Media Network
86,308
3:43:45
6
YouTube
81,882
1:01:33
7
Fox Interactive Media
69,838
1:39:31
8
Wikipedia
58,335
0:18:39
9
Amazon
57,682
0:25:33
10
eBay
55,438
1:43:41
Source: The Nielsen Company (November 2008).
View the full press release.
View the top U.S. Web brands for September and October 2008.
As reported on by the Hollywood Reporter, a new online survey conducted by Nielsen reveals emerging trends on media consumption and device usage across 52 counties.
While Western countries led the way in usage of media hardware such as DVD players and gaming consoles, up-and-coming markets, particularly in Asia, emerged as trendsetters in next-generation devices such as video-enabled handsets. In particular, the Philippines, topped the list of countries with the highest average of usage across a range of devices. Five of the top 10 countries on the list were Asian Pacific.
Klaas …
Among the top computer and consumer electronics websites for November, computer giants Microsoft and Apple easily drew the largest unique audiences, according to Nielsen Online.
Visitors to Apple’s site logged the longest average stay-times.
Rank
(by UA, Nov. 2008)
Top 10
Computer & Consumer Electronics
Web Brands:
Nov. 2008
Unique Audience:
Nov. 2008
(in 000s)
Time Per Person (hh:mm:ss)
1
Microsoft
95,543
0:45:44
2
Apple
52,909
1:12:27
3
Adobe
29,472
0:05:19
4
Hewlett Packard
23,435
0:09:58
5
Best Buy
22,138
0:11:28
6
Flickr
19,304
0:09:06
7
CNET
17,935
0:06:23
8
Dell
17,058
0:18:38
9
Circuit City
16,609
0:08:18
10
Mozilla
14,400
0:02:23
Source: Nielsen Online (November 2008 ).
Note: Web properties reported at either the brand or channel market level and can include multiple URL’s.
[read more]More than half of U.S. consumers (58%) are “very concerned” about rising food prices, according to a survey of more than 48,000 households conducted by Nielsen in October.
So are consumer packaged goods (CPG) manufacturers and retailers, who have struggled in recent months to balance consumer demand for low prices and high value with abnormally high raw materials and transportation costs.
Rather than raising prices, some food manufacturers have reduced the size of their products. Such strategies may minimize sticker shock at the grocery store, but are unpopular with U.S. consumers.
Instead, according …
Nielsen has issued a year-end look at the most popular trends among Americans during 2008, covering everything from the top TV programs to the most popular consumer packaged goods.
Google was the most popular website with U.S. Internet users, drawing the largest audience (120 million unique visitors per month, on average) through October 2008.
As of 2008, the most prolific content downloaders in the U.S. live in California, according to Scarborough Research, a joint partnership with Nielsen and Arbitron. The San Francisco, Oakland, and San Jose market had the highest percentage (32%) of adults who had downloaded …
Nielsen has issued a year-end look at the most popular trends among Americans during 2008, covering everything from the top TV programs to the most popular consumer packaged goods.
Motorola’s RAZR V3 series handset was easily the most popular mobile phone in use in the U.S., as of Q3 2008.
In October, more than 15.2 million American mobile Internet users visited Yahoo! Mail, making it the most popular mobile Web destination that month. Google Search, which drew more than 10.5 million mobile Internet users in October, ranked second.
Among master ringtones — 20-30 second excerpts of recorded …
In recent years, white spirits have dominated Bev-Al sales in the U.S., but now brown spirits — led by whiskey — appear to be making a comeback.
According to Nielsen, U.S. sales growth for whiskey and brown spirits is outperforming the growth rate of the overall spirits category in 2008.
Whiskey growth rates have been rising steadily this year, with whiskey dollar sales increasing nearly $85 million or 4.4% in 2008 — up from 2.3% a year ago. At the same time, whiskey volume, while declining a year ago, is now showing growth.
In …
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