Learn about how women’s brains are fundamentally different than men’s—and why understanding the critical differences are crucial to marketing success today.
[read more]Population trends have clear implications for those involved in the media and advertising industries. There are now more than 114 million U.S. TV households, with immigration continuing to play a major role in population growth. U.S. Census estimates predict that by the year 2050 more than half of the U.S.
population will be non-white.
Nielsen’s “Ethnic Trends In Media,” is a comprehensive report profiling African-American, Asian, Hispanic and White households in the U.S. This report examines household characteristics, television usage, timeshifted viewing and popular programming genres for each group.
Key findings include:
Household …
[read more]Half of Americans say they want to buy green products, but don’t. As the market has become more crowded – and the offerings more complex – consumers have also become more sophisticated. While the payout for successfully launching a new product as green can be substantial, getting there requires a unique approach.
[read more]Australians are abandoning desktop PCs and flocking to laptops and other wireless devices, according to Nielsen Online’s Internet and Technology Report released today. In the last year, household ownership of desktop computers declined 10 percent, while ownership of laptops jumped from 49 percent to 63. Wireless LAN ownership increased more than 20 points in the last year and now stands at 53 percent. Additionally, broadband subscriptions reached 97 percent, up from 84 percent in 2007.
“As Australians become increasingly less wired in the ways they access the Internet, a greater focus …
Mitch Barns, President, Greater China, The Nielsen Company
China is one of our fastest growing markets globally. We use our broad range of market research and analytical capabilities to bring our clients the clarity and insight they need to make good business decisions. One of our priorities is to continuously invest in innovation to improve our capabilities in China. One example of this is our new R&D center in Beijing.
Innovation is the engine of growth so it is important to continuously invest. But during challenging economic times, we face a difficult …
In perhaps the most challenging and volatile economic climate in over 35 years, holiday spending across food, drug, mass, and convenience stores saw a 5.8% gain. Other bright spots were online shopping, new movie releases and Blu-ray DVDs.
[read more]Unemployment is rising in the U.S., hitting sectors of the population typically immune. Growth rates are highest among men, consumers in the upper age ranges, those with college degrees and non-Hispanic whites. Precise targeting of both message and in-store conditions will be necessary for marketers seeking to minimize losses.
[read more]In Q4 of 2008, 11.2M people watched tv or video on their cellphones according Nielsen, an increase of 9% over the previous quarter. The report tracks usage by demographics, types of content viewed, engagement, devices used and more. The number of mobile video subscribers grew overall as well to 18.6M, a jump of 13% over the previous quarter.
Key findings in the Mobile Video Report
51% of mobile video viewers surveyed reported that they are new to the medium, viewing for less than 6 months
Viewers are spending an average 17 sessions per …
Unlike past recessions, few countries have been spared from the economic downturn. Nielsen’s top industry thought leaders recently discussed how shopping patterns around the world have been affected by economic conditions, how consumer packaged goods manufacturers and retailers are adapting to the new marketplace realities and what lies ahead.
The participants were Todd Hale, Senior Vice President, Consumer & Shopper Insights, Nielsen U.S.; Jonathan Banks, Director, Retail Insights, Nielsen Europe; James Russo, Vice President of Marketing, Nielsen U.S., and; Jean-Jacques Vandenheede, Director, Retail Insights, Nielsen Europe. Key themes were:
Consumers: It does …
With more Americans out of work, career development web sites have seen a surge in traffic, according to a new report from Nielsen Online. In January 2009, there were 49.7 million unique visitors to these sites, up from 41.5 million unique visitors in January 2008, an increase of 20 percent.
CareerBuilder Network was the top destination with 20.8 million visitors, followed by Yahoo! HotJobs and Monster, with 11.7 million and 9.5 million unique visitors, respectively. Among age groups, the number of unique visitors to career development web sites age 65 and …
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