Nielsen has joined other global companies in Hunger Action Month, an awareness and action campaign led by Feeding America.
[read more]Forty percent of mobile consumers in the U.S. now have smartphones. Android is the most popular operating system, with 40 percent of mobile consumers reporting they have a smartphone with an Android OS. Apple’s iOS is in second place, with 28 percent.
[read more]July 2011 marks the first month of Nielsen’s new “Total Internet Audience” metric, which incorporates hybrid audience measurement data to provide a holistic view of online audience activity. Google was the most visited website in the U.S. in July with 172 million unique US visitors.
[read more]While the majority of consumers around the world (83%) say that it is important that companies implement programs to improve the environment, only 22 percent say they will pay more for an eco-friendly product.
[read more]In Southeast Asia, recent Nielsen research indicates that consumers are highly influenced by online advertising, much higher than the global average.
[read more]Global concern about climate change has taken a back-seat to other environmental issues such as air and water pollution, water shortages, packaging waste and use of pesticides, according to a new Nielsen report.
[read more]Back in Q3 2010, for example, 62 percent of tablet owners were under the age of 34 and only 10 percent were over the age of 55. By Q2 2011, only 46 percent of tablet owners were under the age of 34 and the percentage of those over 55 had increased to 19 percent.
[read more]Ramadan, the month-long period where Muslims pray and engage in reflection, started August 1st, and in Indonesia – the world’s largest Muslim country – a majority of consumers will abstain from eating during the day. But that hardly means Indonesians will spend less on food and beverages; in fact, Nielsen research shows that households actually spend more during the festive season. After sundown, families and friends gather to break the fast at Iftar time, the traditional eating of three dates or sweet snacks and then celebrate with joyous banquets and dinners.
[read more]Among NFL teams, the NY Jets generated the most online buzz during the off-season from blogs, message boards/groups, Twitter, Facebook, and online news posts.
[read more]According to first-reported data from Nielsen Smartphone Analytics, a new effort that tracks and analyzes data from on-device meters installed on thousands of iOS and Android smartphones, the average Android consumer in the U.S. spends 56 minutes per day actively interacting with web and apps on their phone.
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